The Toga Archives x H&M collection is here and it’s epic

The wait is finally over: the Toga Archives x H&M collaboration has launched, and it's selling like hot cakes in store and online, so you'd better hurry if you want a piece of the undeniably cool line.

Tokyo-based independent luxury label TOGA, founded in 1997 by Yasuko Furuta, has gained critical acclaim and a devoted international fanbase for its experimental takes on wardrobe classics, defined by a genderless, fiercely individual approach to fashion.

This ethos can be seen throughout the collection, which re-imagines some of the label's archival hits for men and women, including hybrid trench coats, deconstructed striped shirts and dresses with clever cut-outs.

SHOP THE COLLECTION

Stand-out pieces include sequinned leggings, a marbled dress with embellished cut-out detail and a reversible wool-blend trench coat.

Image

Wool trenchcoat, £149.99

Image

Marbled dress, £139.99

Image

Wide cotton blouse, £49.99

At the time of the announcement, Yasuko said, 'Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like. When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs.'

This can be seen in the clever and unexpected designs, which include cut-out t-shirts, scarf print zip trousers and accessories that will elevate any look.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.