The New Label We’re Obsessed With And Why You Need To Know About It

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  • As we trawled through our MC fashion cupboard this week, we came across a new designer that you just have to get on your radar.

    1. The label
    Ashley Williams. The 24-year-old only graduated last year but she’s already whipped up quite the fashion frenzy, and will be showing for the second time under the white-hot Fashion East umbrella at September’s London Fashion Week.

    2. But what’s so great about it?
    Her kitsch-chic prints. The birthday wrapping paper-inspired ‘Happy Ashley’ printed mini dresses and trousers from her debut collection feature ice cream cakes, fast food and tongue-in-cheek slogans like ‘born to shop’.

    3. What are the key pieces?
    Her autumn/winter 2013 collection was all about the Elvis-printed chiffon shirts, mohair jumpers and flirty two-piece skirt suits. Don’t forget the teddy bear clutches and bunny rabbit backpacks!

    4. Put Ashley Williams on your shopping list if…

    You love a bit of a 50s/90s styling mash-up and have a keen sense of fashion humour.

    5. Who wears it?
    When Rihanna stepped off her 777 tour plane in Ashley’s white trouser suit, the Internet went into ‘who designed that’ freefall.

    6. How much?

    7. Where can I buy it?
    Machine A, London
    13 Brewer St London, Greater London W1F 0RH
    020 7734 4334

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