Taylor Swift and her supermodel squad gave this brand a major sales boost...
When Taylor Swift hosted her annual, celeb-packed 4th July party, she and her supermodel squad started a somewhat unexpected new swimwear trend.
After Taylor posted the above picture of herself, Cara Delevingne and Gigi Hadid wearing matching red, white and blue swimsuits, the internet, frankly, went nuts. Like 43,000 searches in 24 hours, nuts.
Yes, fashion e-tailer Lyst reports that they experienced a 365% increase in searches for the cossies, which are by Solid & Striped - a brand that Cara’s sister Poppy Delevingne has collaborated with over several seasons.
Clocking up over 43,000 page views from fans frantically trying to get a piece of the swimwear brand’s new collection for themselves, the party will have given a serious sales boost to the relatively new label, with everyone hailing them as the swimwear name to wear this summer.
Taylor and Gigi are twinning in The Anne-Marie one-piece, which retails for £131, while Cara is coordinating in The Jane, a twisted bikini style priced at £80 for the top and £80 for the bottoms.
‘All of my friends have picked different suits, which is a wonderful feeling because no one has been left behind,’ Poppy previously told us of the collection that she designed for the label, proving that this swimwear line really was made for It girls. ‘Cara’s holiday style is definitely more tomboy than mine. She'll be body surfing in the waves, while I concentrate on my freckle making.’