The Simone Rocha x H&M collection is now live but it’s selling out fast

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    The Simone Rocha x H&M collection has finally launched, and it’s selling out fast, so you’d better be quick.

    The high-street chain announced earlier this year it was collaborating with Irish designer Simone Rocha, for a collection that embodies her outrageously feminine, extravagant and fun ethos.

    Rocha said in a statement, ‘I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.’

    The collection is across womenswear, menswear and childrenswear, a first for Rocha. Each category will include a full wardrobe, including occasionwear – think tulle dresses and tailoring – alongside knits, shirting, outerwear, casual t-shirts and accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.

    There are some of the designer’s signature silhouettes (puff sleeves and full skirts) as well as florals, luxe textures of sequins, beading and metallics, as well as a dreamy colour palette of creams and pinks.

    Here’s a behind-the-scenes glimpse of the campaign for you, starring the likes of Normal People actress Daisy Edgar-Jones and sisters Adwoa and Kesewa Aboah, models and activists.

    Black Friday 2021

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