The Simone Rocha x H&M collection is now live but it's selling out fast
The Simone Rocha x H&M collection has finally launched, and it's selling out fast, so you'd better be quick.
The high-street chain announced earlier this year it was collaborating with Irish designer Simone Rocha, for a collection that embodies her outrageously feminine, extravagant and fun ethos.
Rocha said in a statement, 'I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.'
The collection is across womenswear, menswear and childrenswear, a first for Rocha. Each category will include a full wardrobe, including occasionwear - think tulle dresses and tailoring - alongside knits, shirting, outerwear, casual t-shirts and accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.
There are some of the designer's signature silhouettes (puff sleeves and full skirts) as well as florals, luxe textures of sequins, beading and metallics, as well as a dreamy colour palette of creams and pinks.
Here's a behind-the-scenes glimpse of the campaign for you, starring the likes of Normal People actress Daisy Edgar-Jones and sisters Adwoa and Kesewa Aboah, models and activists.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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