One iconic item, worn in one hundred different ways. The Sartorialist Scott Schuman was on the hunt to find the most stylish of people donning Burberry trench coats
One iconic item, worn in one hundred different ways. The Sartorialist, Scott Schuman, has joined forces with Brit brand Burberry, to find the most stylish of people donning their famous trench coats.
The project is in collaboration with Burberry's new website, artofthetrench.com, and we got our hands on this exclusive behind-the-scenes video...
The British brand launched their innovative social networking site back in early November, which is a dedication to the trench coat, and all who wear it.
Fashion blogger Scott Schuman - who goes by the name The Sartorialist - is renowned for his high-fashion street style photography, and was approached by Burberry to put his skills to the test in a hunt for the most stylish of trench coat wearers.
‘My challenge was to find people wearing Burberry trench coats, that did it in a great way,' he explains. ‘How they wear it really kind of encapsulates who they are.'
The project took several months to shoot, and the quest took him all over the world - from Berlin, to New York, to Milan - and you can check out the results for yourself here.
The website also enables users to upload their own pictures, so you can post a photo of yourself for others to comment on, add to favourites, or share with others on the site.
There are only a few rules, the photo must be portrait, it must be taken outside, and of course, the subject must be wearing a Burberry trench.
Happy snapping!
SEE THE COMPLETE BURBERRY PRORSUM SPRING/SUMMER 2010 COLLECTION