Sarah Jessica Parker stole the style show at the digital newsfront event in the city
Sarah Jessica Parker stole the style show at the AOL 2013 Digital Content NewFront presentation in New York last night, just hours after showing off her down time styling on the school run.
The actress wowed in a pale grey dress, contrasting heels and a bejewelled statement necklace.
Her appearance comes after it is confirmed the Sex and the City starlet will be taking part in the AOL web series.
Sarah Jesssica Parker will produce a documentary on the New York City Ballet, City.Ballet, as part of the project, which sees AOL venturing into the world of official programming.
‘It’s not about the drama and the backstabbing and hysteria and catfights that people tend to think exists in that world,’ the actress told E! Online.
‘The Ballet is at its finest point in years. It’s a company that arguably has the greatest dancers in the world, and I wondered, “How can I introduce this company to a larger audience so that when people come to New York, they not only see a Broadway show, but they go 20 blocks north and buy a ticket to the ballet?”‘
Also taking in part in content creation are Nicole Richie, who will star in a show based on her Twitter feed, Gwyneth Paltrow, and fitness trainer to-the-stars Tracey Anderson.
WATCH: Sarah Jessica Parker interview…
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