The internet has spoken
While Fashion Week sets the tone for the industry, these days, there’s nothing like social media to determine what’s on and what’s on in the world of fashion.
And thanks to a new survey, we know exactly which fashion brands are the most popular on Twitter and Instagram right now.
Marketing platform Insightpool looked at various criteria such as being tagged by fashion influencers, audience engagement and the percentage of conversations on fashion and related keywords on both platforms.
The results? Well, you might be shocked to find out that, despite social high street hits like the Topshop polka dot blouse, designer brands made the top of the list.
Chanel and Louis Vuitton took the top two spots, no doubt thanks to their huge following and lust-worthy handbags.
American designer Christian Siriano came in at number three, a little more surprising as he has a relatively small following of 645k compared to Chanel’s 20.7m.
But it’s not all about luxury fashion, as more affordable brands such as H&M, Nike and Forever 21 made it to the top 10. Take a look at the full list below:
- Louis Vuitton
- Christian Siriano
- Forever 21
- Marc Jacobs
- Victoria’s Secret
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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