The hotly anticipated collaboration between Maison Martin Margiela and H&M won't land in stores until 15 November, but exclusive images from the campaign, shot by Sam Taylor-Johnson, have been unveiled
The hotly anticipated collaboration between Maison Martin Margiela and H&M won’t land in stores until 15 November, but exclusive images from the campaign, shot by Sam Taylor-Johnson, have been unveiled.
The pictures offer a sampling of the men’s and women’s looks that will be on offer when the collaboration between the avant-garde Belgian fashion house and high street retailer hits stores next month and we’re getting heart palpitations from the excitement of looking at them.
The collection will feature bold outerwear with exaggerated volumes, masculine tailoring, a caped LBD and sci-fi silver trousers.
The campaign images and stills were shot by artist and director Sam Taylor-Johnson (working in collaboration with creative director Markus Kiersztan) on the streets of Paris, who told WWD:
‘Working with such an anarchic house as Martin Margiela alongside a high street brand was a challenge that creatively became a crazy, fun project.
‘I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise.’
H&M’s most recent collaboration with style-setter Anna Dello Russo flew off the shelves when it hit stores last week.
Are you as excited as we are to see the rest of the Maison Martin Margiela for H&M collection?