Rita Ora gives us sunshine envy in a new Miami-themed campaign for Madonna and Lola's Material Girl. See the first pictures...
Rita Ora has hit the sunny streets Miami to show off the results of Madonna's latest Material Girl collection. Prepare to have holiday envy.
The Fifty Shades of Grey star models Madonna and daughter Lola's Spring Summer 2014 line in the Material Girl Hits Miami campaign, fulfilling her duties as the current face of the brand.
Taking us on a tour of Miami's hot spots in the process, Rita poses in front of The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.
'I don't think there are any rules in the fashion world and Material Girl is a wonderful way to really express yourself,' Rita says.
While Madonna comments: 'Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.'
'Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,' adds Lola.
With campaigns for DKNY and Adidas under her belt, Rita Ora is quickly cementing her spot in the fashion world. While simultaneously recording new material with her music beau Calvin Harris and taking on the role of Jamie Dornan's sister in Fifty Shades.
There's just no stopping Rita Ora right now. We can't wait to see what she wears on the front row later this month.
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