The video campaign follows the model on a journey to meet her sister Aurelia
The Alice Temperley for John Lewis video campaign has been released and it follows model Lily Donaldson on a journey to meet her younger sister, Aurelia.
Shot by acclaimed photographer Tom Craig, the campaign fuses footage of two little blonde girls playing dress up in a park with more modern day images of Donaldson making her way home from bustling city London.
Wearing pieces from the Somerset by Alice Temperley collection at John Lewis the British model eventually joins her fellow blonde-haired sister in a peaceful park where they reenact similar scenes to the children.
Named Somerset after Temperley’s home county, the collection is her first for John Lewis. The 60-piece collection features signature items that Temperley fans will just love, such as Victorian blouses and smart military cropped jackets.
Describing her collection, Temperley said it’s ‘all encompassing, effortless and draws on our classics. I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life.’
The collection is set to arrive in John Lewis stores nationwide and online on September 4.