House Of Fraser Is Set To Open A New Plus Size Boutique

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  • Get ready to bookmark another online fashion store

    House of Fraser has today announced that it will open a new online boutique, dedicated to selling beautiful plus size designs.

    The department store has decided to open the boutique in response to ‘the growing demand for more plus size womenswear’ and promises to showcase ‘some of the most exciting brands from around the world.’

    The new online store will bring together an edited selection from collections by several designers. Among them will be British designer Anna Scholz, Swedish brand Juna Rose and Marina Rinaldo.

    The boutique will stock sizes from 14 – 28 and will be the first time the department store has dedicated an entire part of their business to selling directional, plus size clothes. About time, too.

    ‘We know our customers are women who want trend led pieces and won’t compromise on style or fit so we have carefully selected an assortment of brands that together create the style conscious woman’s perfect wardrobe,’ says Louise Bailey, Womenswear Brand & Concession Buying Manager.

    Alongside occasion wear, there will be something for the younger fashionista, as well as swimwear, accessories and underwear.

    It looks like we’ve found another great plus size shopping destination to add to the list. And it’s just a click away, too.

    House of Fraser’s plus-size boutique will open on March 3rd, 2014.

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