Plus size clothing brands to shop now and love forever

Here's what to add to your shopping list for 2024

Paloma Elsesser at NYFW 2020, best plus size clothing brands
(Image credit: Getty Images)

When it comes to stylish plus size clothing brands, there's no denying the fashion industry has come a long way, thouhg of course there is still more work to be done. 

Many non-curve retailers have extended their sizing, and added 'plus size' tabs to their site to make it easier to navigate collections based on sizing, while search filters have also made things easier.

And of course, OG curve brands such as SimplyBe and The Hour have also refined their designs, bringing you a good mix of elevated basics as well as more trend-led pieces.

Thanks to models and style icons including Ashley Graham and Paloma Elsesser walking the shows at every fashion week, we're also slowly seeing designers create fashion-forward styles that aren't just catered towards size 6-8 women. Rihanna's Savage x Fenty shows prove that clothes can look beautiful on all sizes, shapes and ages.

So here are some plus size clothing brands to add to your shopping list in 2024.

Dia & Co

Nested within Dia & Co's site is 11 Honoré, offering luxury brands designed for women sizes 12 to 26. Think of Dia & Co and 11 Honoré as your one-stop shopping destination if you want to invest in designer labels including GANNI and Diane Von Furstenberg.


We all know and love Reformation for its gorgeous summer dresses and well-cut jeans. Reformation's extended sizes selection goes up to a size UK28.


Formerly known as Violeta by Mango, this range can now be found on the Mango site under 'Plus Sizes' and these styles range from size 4 to 26. 

The Hour

Focusing on 'confidence and identity, the brand is dedicated to creating contemporary plus size pieces that drape, frame and flatter the fuller figure' - The Hour is available in sizes 14-26 and features a covetable mix of wardrobe essentials from tailored jackets to dresses.

Marina Rinaldi

Part of the Italian Max Mara group, Marina Rinaldi specialises in high-end stylish curve clothing, in sizes 12 to 28. Shop here for the most amazing occasion wear and the occasional designer collaboration.

Savage x Fenty

Savage x Fenty by Rihanna celebrates fearlessness, confidence and inclusivity. You will not find a single boring lingerie piece on there. Plus, if you're searching for the best plus size clothing brands for activewear, Savage goes up to a size 22. 

Simply Be

Simply Be has been ahead of the plus size fashion curve for quite a while, and is one of the brands with the most styles to shop from (1,000s of products last time we checked). Shop party dresses, checked blazers and more in sizes 12–32.

New Look

New Look's sizing goes up to a UK32 on most of its styles, which means you can shop the same trendy pieces as everyone else rather than having to go to a different section. But where New Look really wins is the wide fit shoes, which can be hard to come by elsewhere.

Marks & Spencer

We're a little obsessed with M&S's Curve collection, which includes trend-led pieces in sizes 18-32, carefully tailored as opposed to simply made bigger.

Tu Clothing

For affordable plus size clothing, head straight to Tu Clothing's Plus Size section (their petite selection is also great).


After consulting with their plus-size customer base as well as curve influencers and editors, Rixo have expanded their sizes to a size 26. Perfect if you've always wanted to own one of their trademark printed, vintage-inspired dresses.