Expect a sell-out
High street chain H&M’s designer collaborations have become a bit of a phenomenon.
Previous collections with Balmain, Versace and Kenzo have been so popular, they’ve sold out within minutes online, and customers have queued for hours to be the first to get their foot in the door on the launch day.
Needless to say, when H&M announces a new collab, people tend to go a bit wild. And its latest announcement is no exception.
The Swedish giant is teaming up with chic French brand colette to create an exclusive H&M Studio AW17 collection worth of Paris Fashion Week catwalk.
Featuring a special colour palette based on colette’s signature blue, plus two completely unique designs, the line is all about revisited classics, from graffiti-embellished dresses to structured white shirts.
Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director, says, ‘We really thought about the modern woman’s wardrobe and what she needs in it – sharp outerwear, soft dresses, flattering knits and statement accessories. For the H&M Studio x colette collection in particular, we not only combined contrasting fabrics in a garment, but also brought in more colour contrast with the signature colette blue, which created a more graphic structure and a new, fearless attitude’.
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Given everyone’s obsession with dressing like a Parisian, we expect this one to sell out fast, so be ready to set your alarm clocks.
The H&M Studio x colette edition launches 21 August and will be available in-store and online at colette for two weeks, along with selected pieces from the main H&M Studio AW17 collection.
Prices will start at 40 euros (around £35) for a top.