These are the most googled fashion searches of 2020

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  • The end of the year is almost upon us (and not a moment too soon I might add), and so it’s time for Google to release its annual ‘most searched’ report, which is a great way to reflect upon our most pressing fashion questions and trends of 2020.

    It’s safe to say the pandemic has impacted our fashion searches in a big way. Where last year we were obsessed with royals and designer brands, this year we were obsessed with sustainable fashion, vintage bargains, loungewear, fashion face masks and Netflix’s Next In Fashion.

    Celebrity outfit-wise, it hasn’t been a massive red carpet year as we all know, however JLo and Shakira started 2020 with a bang thanks to their Super Bowl performance, which got people Googling like crazy. Noah Cyrus, Melania Trump and Lizzo also topped the top 10 most searched celeb styles.

    2020 fashion topics 

    1. Next In Fashion
    2. Sustainability
    3. Costume Jewellery
    4. Fashion doll
    5. Hidden Fashion – women’s clothing stores in Birmingham

    2020 most googled celebrity fashion moments

    1. Noah Cyrus
    2. Maria Taylor
    3. Lil Nad at the Grammys
    4. Billie Eilish at the Grammys
    5. Lizzo
    6. Jennifer Lopez at the su[er Bowl
    7. Travis Scott Halloween Costume
    8. Melania Trump
    9. Harry Styles
    10. Shakira Super Bowl

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