These are the most googled fashion searches of 2018

The end of the year is almost upon us, and so it’s time for Google to release its annual ‘most searched’ report, which is a great way to reflect upon our most pressing fashion questions and trends of 2018.

As you might expect, the royal family’s sartorial choices has been a big interest, what with the royal wedding and all (though Kate Middleton is still drawing in the crowds), and there was also a hint of nostalgia with UK searches focusing on past fashion eras likes the 00s or 90s.

2018 most Googled fashion searches 

1. 1980s fashion

2. Grunge style

3. 1990s fashion

4. 2000s fashion

5. Meghan Markle

6. Men’s Fashion

7. Harajuku fashion

8. Hipster style

9. Kate Middleton

But that’s not all, it turns out there were specific brands we were interested in this past year, and the most Googled one wasn’t even Gucci, or Balenciaga…

2018 most googled fashion brands

1. Fashion Nova

2. Louis Vuitton

3. Versace

4. Givenchy

5. Gucci

6. Alexander McQueen

7. Dolce & Gabbana

8. Fashionphile

9. Dior

10. Moschino

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