Fendi unveiled its flagship store with a proper good bash last night.
Fendi opened its new flagship store with proper good party in London last night.
As befitting a brand like Fendi, the launch party guest list was impressive. Mingling and sipping on cocktails at the boutique on New Bond Street were: Cara Delevingne, Poppy Delevingne, Suki Waterhouse, Lily Allen, Naomi Campbell, David Gandy, Luke Evans, Portia Freeman, Amber Le Bon, Sam McKnight, Pat McGrath, Bip Ling, Evangeline Ling, Kate Adie, Tinie Tempah, Samantha Barks and many more.
The fashion-obsessed guests rubbed shoulders with the main man himself, creative director Karl Lagerfeld, before moving on for an even more exclusive dinner at Sotheby’s, where the A-list-friendly food was prepared by Italian restaurant Assunta Madre.
To celebrate the opening of the new flagship, Fendi called on the creative talents of some of the most influential women in the world (we’re talking Kate Adie, Adele, Tracey Emin, Gwyneth Paltrow, Jerry Hall, Cara Delevingne and architect Zaha Hadid) to design a one-off line of the iconic Peekaboo bags.
The ultra-customised bags are on display in Fendi’s new flagship store but are also being auctioned in aid of London and Bristol-based children’s charity Kids Company.
The online auction is open now and will close on Friday 30 May at 6pm. Visit the online aution site www.fendi.com/peekaboo-auction.
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