Cycling chic - it's a clear winner

When the fashion world starts to embrace the world of baskets and pumps you know it's a trend

When the fashion world starts to embrace the world of baskets and pumps you know it's a trend, and the newest designer to become involved in cycling chic is Giles Deacon who yesterday unveiled his collaboration with Sky Ride.

The limited edition snakeskin bag, made of reflective material, comes in a choice of two colours - hot pink or turquoise.

The London designer explained that being a keen cyclist himself he knew as well as looking good it had to be functional too: 'It's the ideal shape and size to use on your bike but also at work or out with friends. Hopefully it will help to dispel the myth that being active means having to sacrifice your sense of style.'

Sky Ride is a national campaign from British Cycling and Sky to get one million more people cycling regularly by 2013. Friendly local rides led by British Cycling Ride leaders are currently taking place every Sunday until October.

So what should budding cyclists inspired by the epic Olympic triumphs of Chris Hoy and Marie Claire interviewee Victoria Pendleton team with their Giles bag? We suggest a simple tee from Alexander Wang, luxe slippers a la Charlotte Olympia and a quirky helmet from Sawako Furuno.

All perfect for pushing the pedals and gaining style points.

The Giles for Sky Ride bag priced at £40, will be available to buy online at goskyride.com from the beginning of October.

CHECK OUT OUR EXCLUSIVE INTERVIEW WITH VICTORIA PENDELTON

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