Say hello to the brand's new ambassadors
With Paris Fashion Week in full swing, OMEGA officially opened its ‘Her Time’ exhibition at the historic Hôtel de Sully, with the help of the brand’s new ambassadors, Kaia and Presley Gerber.
It was a bit of a family affair, as parents Cindy Crawford and Rande Gerber also attended the party.
Kaia and Presley are following in their mum’s footsteps, as Cindy has been an ambassador of OMEGA since 1995. In fact, the model introduced them to the stage, saying: ‘My journey with OMEGA has been incredible and I know that Kaia and Presley will enjoy working with the brand as much as I have. They are both talented in their own unique ways and I’m so proud that they will be the next ambassadors for these fantastic watches.’
To mark the announcement, a special portrait of the entire family was revealed. Captured by the renowned photographer Peter Lindbergh on Malibu Beach in California, it is the first official picture featuring all four family members together, including Cindy Crawford, Rande Gerber, and Kaia and Presley Gerber.
To begin the opening of the exhibition in Paris, OMEGA’s President and CEO, Raynald Aeschlimann told guests: ‘OMEGA’s women’s watches reveal some of the most beautiful designs in our history. There is so much variety and artistry, and I’m so proud to bring this exhibition to Paris, which is one of the world’s homes of fashion. Of course, to also be here with Cindy and her family is a special privilege and thrill.’
Having already been showcased in Milan, Moscow, Shanghai and Sydney, the ‘Her Time’ exhibition displays OMEGA’s evolution of women’s timepieces and changing styles, from early Lèpine pendants and the iconic Ladymatic, through to ‘secret jewellery watches’ and today’s latest creations. The watches are also complemented by examples of vintage artwork and classic OMEGA advertising, all of which show women in a variety of lifestyles and fashions throughout the years.
After viewing the exhibition, guests were able to enjoy an exclusive set from the German DJ Robin Schulz, an OMEGA friend and Speedmaster fan who brought an energetic end to the night’s events.
The “Her Time” exhibition can be seen at the Hôtel de Sully from the 30th of September until the 15th of October 2017 from 9am to 7pm each day.