The British model-of-the-year is the latest poster girl for the denim brand
She’s already bagged campaigns for the likes of Chanel and Burberry right through to DKNY, and now Cara Delevingne can add another to her bumper CV as she’s named the new face of Pepe Jeans.
As part of its 40th anniversary celebrations, the denim brand has snapped up the model-of-the-moment to star in its new spring/summer 2013 campaign alongside fellow models Mia Goth and Jeremy Young.
The ads, which were shot by photographer Josh Olins, were taken at a series of London locations, including leafy Kensington Park and the streets of Notting Hill, where the Pepe Jeans brand was founded from a Portobello Road market stall.
Cara follows in the fashionable footsteps of Alexa Chung, Sienna Miller and Laetitia Casta, who have all fronted ads for Pepe Jeans in the past. The new contract is the latest in a string of high profile campaigns for the 20-year-old, who cemented a hugely successful 2012 by scooping the Model of the Year prize at last year’s British Fashion Awards.