Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Style

    Cara Delevingne bags yet another campaign as the new face of Pepe Jeans

    The British model-of-the-year is the latest poster girl for the denim brand

    By Fiona Raisbeck
    Published 8 February 2013 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Cara Delevingne is the new face of Pepe Jeans
    Cara Delevingne is the new face of Pepe Jeans
    (Image credit: Pepe Jeans)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The British model-of-the-year is the latest poster girl for the denim brand

    She's already bagged campaigns for the likes of Chanel and Burberry right through to DKNY, and now Cara Delevingne can add another to her bumper CV as she's named the new face of Pepe Jeans.

    As part of its 40th anniversary celebrations, the denim brand has snapped up the model-of-the-moment to star in its new spring/summer 2013 campaign alongside fellow models Mia Goth and Jeremy Young.

    14 REASONS WE LOVE CARA DELEVINGNE

    The ads, which were shot by photographer Josh Olins, were taken at a series of London locations, including leafy Kensington Park and the streets of Notting Hill, where the Pepe Jeans brand was founded from a Portobello Road market stall.

    You may like
    • Cara My Life in London Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
    • AW26 denim trends listing Autumn's Denim Trends Are Already Surfacing—Here Are the Cuts, Colours and Details to Know Now
    • Kaia Gerber Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to

    Cara follows in the fashionable footsteps of Alexa Chung, Sienna Miller and Laetitia Casta, who have all fronted ads for Pepe Jeans in the past. The new contract is the latest in a string of high profile campaigns for the 20-year-old, who cemented a hugely successful 2012 by scooping the Model of the Year prize at last year's British Fashion Awards.

    CARA DELEVINGNE AT THE BRITISH FASHION AWARDS 2012

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    LATEST FASHION NEWS

    Fiona Raisbeck
    Social Links Navigation
    Read more
    Cara My Life in London
    Fashion Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
    AW26 denim trends listing
    Fashion Autumn's Denim Trends Are Already Surfacing—Here Are the Cuts, Colours and Details to Know Now
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    @smythsisters wears jeans yellow top
    Fashion Trends The Best Jeans, According to a Fashion Editor Who Is a Serious Denim Obsessive
     
     
    Latest in Style
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
    Coach Tabby bag
    Fashion Why Coach’s Forever Bags Are the Ultimate Wardrobe Investment
     
     
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
    Oxfam
    Fashion “The Water Used to Produce Britain’s Unworn Clothes Is Enough to Supply 1 Million People for a Lifetime”: Oxfam’s Latest State of Style Report Finds
     
     
    Latest in News
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
    Oxfam
    Fashion “The Water Used to Produce Britain’s Unworn Clothes Is Enough to Supply 1 Million People for a Lifetime”: Oxfam’s Latest State of Style Report Finds
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.