The 'Live at 121 Regent Street' concerts will now be open to the public, kicking off with the Kaiser Chiefs on 23rd April
Burberry has long championed British music talent and today has announced the launch of a series of ticketed music events at its flagship store in London.
From tomorrow, music fans will be able to apply for free tickets through the Burbery website to attend the ‘Live at 121 Regent Street’ gigs, which kick off on 23rd April with a Kaiser Chiefs concert. The event will mark the first time that the store has been used for a large-scale public event since it opened last year.
It’s understood that the concerts will feature a mix of up-and-coming bands and artists with more established UK acts, such as the Leeds-based five-piece.
In January, Burberry hosted its first music event at the store with musician-of-the-moment, Jake Bugg, who performed in front of 800 guests including rumoured model girlfriend and Burberry poster girl Cara Delevingne.