ASOS just made finding your perfect outfit a whole lot easier

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  • Monday blues? What Monday blues?

    How annoying is it when you spot a pair of shoes you really like on Instagram, only to find out the user hasn’t tagged them, so you have no clue where they’re from? Or when you see a girl on the tube wearing a cool dress, but just as you go over to ask her where it’s from, she’s gotten off the train?

    Well ASOS has come up with a brilliant solution to those pesky sartorial problems, by launching a Visual Search tool that will help you find your dream outfit, no matter where you’ve spotted it.

    If you have the ASOS app, you can now upload a photo or screengrab of the item you’re after, and the app will instantly search through 85,000 products to find either the exact product or a similar one.

    In the app, the tool appears as a camera icon in the search bar. Simply tap it, upload or take a pic (useful on the tube or in the street) and then shop the selection of products.

    ASOS tool

    So say you were looking for neon pink ankle boots, ASOS will bring up several options that best match the pic you uploaded. Nifty.

    ASOS’ digital product director said, ‘Our latest tech, visual search, is a case in point. Inspiration can strike you anywhere and at any time – whether it’s a photo in a magazine, scrolling through an Instagram feed or even on a local street corner. Now, with just a couple of taps of their mobile device, ASOS customers can capture that fleeting moment and instantly search our 85,000 product lines to find the item that’s inspired them – or similar – at just the right time.’

    We don’t know about you, but our Monday just got a whole lot brighter.

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