ASOS just made finding your perfect outfit a whole lot easier

Monday blues? What Monday blues?


Monday blues? What Monday blues?

How annoying is it when you spot a pair of shoes you really like on Instagram, only to find out the user hasn’t tagged them, so you have no clue where they’re from? Or when you see a girl on the tube wearing a cool dress, but just as you go over to ask her where it’s from, she’s gotten off the train?

Well ASOS has come up with a brilliant solution to those pesky sartorial problems, by launching a Visual Search tool that will help you find your dream outfit, no matter where you’ve spotted it.

If you have the ASOS app, you can now upload a photo or screengrab of the item you’re after, and the app will instantly search through 85,000 products to find either the exact product or a similar one.

In the app, the tool appears as a camera icon in the search bar. Simply tap it, upload or take a pic (useful on the tube or in the street) and then shop the selection of products.

ASOS tool

So say you were looking for neon pink ankle boots, ASOS will bring up several options that best match the pic you uploaded. Nifty.

ASOS’ digital product director said, ‘Our latest tech, visual search, is a case in point. Inspiration can strike you anywhere and at any time – whether it’s a photo in a magazine, scrolling through an Instagram feed or even on a local street corner. Now, with just a couple of taps of their mobile device, ASOS customers can capture that fleeting moment and instantly search our 85,000 product lines to find the item that’s inspired them – or similar – at just the right time.’

We don't know about you, but our Monday just got a whole lot brighter.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.