Victoria Beckham's show was the most talked about collection on the social media site
Victoria Beckham earned herself 57,000 new Twitter followers during New York Fashion Week making her’s the most talked about collection on the social media site.
There were 17,173 mentions of Victoria Beckham’s spring/summer 2013 collection – far more than any other designer.
According to social media agency Whisper Group, who analyzed Twitter during New York Fashion Week to identify the most popular designers, trends, and hashtags, found that Marc Jacobs came in second, with 8,813 mentions, and Diane Von Furstenberg, Alexander Wang and Michael Kors brought up the rear.
It’s not by chance that Beckham was the most popular designer on Twitter during NYFW. The mum-of-four has previously spoken about her well-planned and executed brand strategy for social media.
Of her aims for Twitter she told WWD: ‘It’s to build an engaged audience through both personal and brand messaging. I used Twitter a lot during last season and particularly during New York Fashion Week. It gave me the opportunity to share the experience of the show with everyone following me. That’s something I plan to continue.’
Victoria is known for frequently posting snaps of her in her day-to-day life, with the pics of little Harper Beckham proving particularly popular.
‘It’s been a really interesting experience. I would imagine some of the growth can be linked to the fact that I try to give some personal insights to my followers as well as keeping them abreast of the business,’ she said of her decision to share personal snippets.
‘I also think that my fans and customers really get to know me and my sense of humor through my tweets. I think people see the real me.’
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