Breaking News: Calvin Klein Jeans is reissuing its iconic 90s styles - with Kate Moss's sister Lottie as the face
Calvin Klein Jeans has re-worked nine of its iconic 90s denim styles for a new mini-collection with mytheresa.com. ‘The Reissue Project’ launches on 15th July and comes after design bosses spotted a surge in demand for their vintage originals on Ebay. That’ll be thanks to our new-found obsession with all things normcore, then.
As if the fashion throwback wasn’t exciting enough already, 16 year-old Lottie Moss stars in the portraits, nodding to half-sister Kate’s original Calvin ads with Mark Wahlberg from 1992.
Cementing the iconic American brand’s status for the next generation, 23 year-old photographer Michael Avedon was also tapped for the shoot, 34 years after his grandfather Richard shot Brooke Sheilds for her Calvin campaign in 1980.
The brainchild of Kevin Carrigan (global creative director at Calvin Klein Jeans and Calvin Klein Underwear) and Justin O’Shea (buying director at mytheresa.com), the capsule collection of wardrobe staples is bound to sell out fast, as prices start at just £70.
“For me there is one brand which epitomizes clean American sportswear and denim – Calvin Klein Jeans,” said Justin. “We at mytheresa.com have seen a huge resurgence in fashion towards the aesthetic which Calvin Klein Jeans pioneered, which led to us collaborating with the brand.”
“This Calvin Klein Jeans capsule is all about a nostalgia for the 90s and that whole look feeling very right again,” Kevin Carrigan added. “It now feels like the perfect time to re-issue the brand’s iconic hits to a new generation.”
Calvin Klein Jeans ‘The Reissue Project’ will be available exclusively on mytheresa.com from 15th July.
Got a tablet? Take the new look Marie Claire wherever you go, download straight to your iPad & iPhone, Kindle (just search the store for ‘marie claire magazine’), Nook or Google Nexus for only £2.99.