Rita Ora has a new single to promote and a full-on designer wardrobe to do it in.
You may have noticed that Rita Ora has a new single to promote (it's called I Will Never Let You Down, FYI) - you can't open a newspaper or social media newsfeed without seeing a photo of the singer out and about flogging her wares. But it's the outfits she's picked for this all-important promotional tour that we want to discuss.
We know that Rita is a fan, nay friend, of designer Jeremy Scott. She and Katy Perry sat frow for his Moschino debut at Milan Fashion Week a couple of months ago, after all.
Proving her admiration for the brand's irreverant McDonald's and SpongeBob SquarePants-inspired AW14 collection, she chose two of the key looks for her recent photocalls.
First, she opted for the over-sized jumper dress and matching shoes as she released balloons in Leicester Square...
Then she worked the McDonald's colour palette - complete with the golden arches chain belt - for a visit to the Kiss FM studios.
But Moschino isn't the only brand she's selected for her stint in the public eye. Oh no. There's absolutely no chance of missing these Dolce & Gabbana Sicilian floral boots...
She also took this Roksanda Ilincic colour-blocked look straight from the SS14 runway - teamed with a fuzzy Fendi scarf (draped over one shoulder, natch)...
And don't forget this Barbara Bui AW14 silver-studded high-neck jumper for her interview at BBC Radio 1.
One things for certain, a whole lot of time and money has been spent on Rita's promo blitz. The looks are mostly next season and straight from the catwalk. But does it work? We need to know your thoughts. Let us know in the comment box below...