Victoria Beckham Beauty has finally launched. Praise to the beauty gods.
The clean beauty range has been created with co-founder Sarah Creal, who Beckham worked closely with to create her capsule collection with Estée Lauder. They both wanted to create a brand that was ‘kind to us and the earth’ in equal measure. So you won’t find any nasty ingredients and the packaging will be completely plastic-free where possible. VB is also keen to point out that her beauty line is not about changing who you are at all, ‘You won’t see anything released by me that says ‘anti-wrinkle’. I want us to celebrate what we have and to celebrate each other.’
The first drop of the collection (yes it’s been drip-fed to us) is a three-part eye collection.
The designer showcased the products at her London Fashion Week SS20 show this weekend. Make-up genius, Pat McGrath, used the new Smoky Eye Wardrobe to create the looks on the models.
Rather than launching with a whole collection, the designer wanted to introduce products slowly, ‘so that you know why this product is different and why you need it.’ It stars with an eye story. ‘A smoky sexy eye is very me,’ explains Beckham who is known to rock a cracking brown smoky eye.
If you’ve ever found smoky eyes tricky, then these Eye Bricks will be a godsend. They come in four shades – Signature (an everyday beige nude), Tuxedo (a slate grey combo), Royal (a teal and cobalt blue pop) and the above Tweed, which combines rich plums, reds and chocolate. Every single one is heavily pigmented and when worn together create the most stunning smoky eye.
These beauties are reminiscent of VB’s Eye Metals from her collaboration with Estée Lauder. Rather than powder though, these are a dreamy creamy texture and are best applied with the finger. Each one has a pearlescent wet finish and also come in four shades – Onyx, Blonde, Mink and Midnight.
It wouldn’t be a Victoria Beckham eye collection without a really good eyeliner. And dare we say it, this might be one of the best we’ve ever tried. It goes on creamy, can be buffed out to further emphasise a smoky eye, but then it dries down and doesn’t budge. If black is too harsh for you, it also comes in a stunning burgundy, called Bordeaux, and the metallic Bronze.
You won’t have to wait long for the next selection of products – lip launches next month and another ‘secret’ drop comes in November. However, from the looks of the website, we’d place our bets on skincare… Watch this space.
As you’d suspect, it’s selling very, very well and they’ve already had to restock a few times but if you hurry you’ll have it in your hands in no time.
Victoria Beckham Beauty is now available to buy on the website.
The wait is finally over.
Don’t delay it even more, by not heading straight to her site now.