Victoria Beckham is launching her own eponymous beauty line and we are beyond excited. And this week, she gave us a sneak peek of what’s to come from behind the scenes with a video on her Instagram.
The fashion designer revealed that she was shooting content for the beauty line, which will officially debut in Autumn/Winter 2019 (or ‘very, very soon,’ as VB says in the clip.) More images from the shoot (where she was joined by her trusted hair stylist, James Pecis, and make-up artist, Wendy Rowe) were revealed on her Insta page, with what looks like her modelling the collection herself.
The star is urging her followers to sign up to her newsletter, so that as soon as the collection is finally unveiled it will drop straight into people’s inboxes.
What do we know so far?
Well, following her hugely successful collaboration with Estée Lauder, it’s really no wonder that she has decided to release her very own beauty line. In fact, helping her head up this division, is the ex Head of Global Makeup Development and Marketing at Estée Lauder, Sarah Creal, who she partnered with to create the Lauder capsule collection. In February, it was announced that Victoria Beckham Beauty will launch as a pure digital-native brand, sold through victoriabeckham.com, and will be a unique synergy between the worlds of beauty and fashion.
Whilst we don’t know exactly what will be included in the collection, Beckham did reveal that it would include make-up, skincare, fragrance and wellness: ‘I want to take care of women inside and out, providing them with the must-have items that I feel I need in my own life.’ She has also been using be using the hashtags #CleanBeauty and #NotPerfect, which sounds as though it’s going to be about celebration natural beauty and clean ingredients.
We will be sure to keep you updated with any developments, but remember to sign up to her newsletter to ‘be the first to know.’