The sustainable brand is starting the year off right
REN Clean Skincare has always been at the forefront of sustainable beauty. Thats why, when the brand announced that it has reached its zero waste goal earlier this month, it came as no surprise. Set back in 2018, the brand has successfully removed all single-use packaging and products from their collection in just three years.
From the fully recyclable Evercalm range to the launch of an innovative aluminium sampling technology, a dedicated team of planet-concious dermatologists and packaging experts have cleaned up REN's supply chain in record time.
“We are the first luxury cosmetic brand to meet this pledge and in doing so, we’ve repurposed 45 tonnes of plastic that would have ended in landfill,” starts David Delport, Global Brand Ambassador and leading force in the journey to no waste.
How has REN made it to zero waste?
From governments to start-ups, ‘zero’ commitments are being made constantly these days. Normally, people pledge to clean up supply chains by 2035 or become net-zero by the end of the decade. Remarkably, REN has managed to hit zero waste in less than five years, here’s how…
The team started by stopping the use of single-use sachets across their entire product line back in 2018. This saved 4.4 million of these pesky plastics from entering landfill. They have always worked in tandem with global recycling guidelines to stop 16 tonnes from harming the planet.
REN is no stranger to collaboration. It is the first beauty brand to work with LOOP, a recycling programme and it set up the #WeAreAllies campaign. The team have even worked with charities like The Surfrider Foundation too. This has been key to propelling the brand towards its zero waste goal. Delport explains: “We’re all in this together and while competition is healthy, when it comes to the planet, collaboration is more important. We’re currently working on the second wave of #WeAreAllies with exciting brands joining the alliance!”
What can REN do now?
Believe me, the skincare innovators aren’t putting the brakes on when it comes to eco-conscious beauty strategies. When I spoke with David, his passion for keeping the brand’s foot on the pedal was clear. He concludes: “We never stop! We constantly update and improve; REN is a restless brand that way. We will continue to look at packaging improvements and we are also casting a lens over ingredient sustainability and upcycling. Even our distribution and shipping practises are being reviewed too."
The brand’s newly appointed CEO, Michelle Brett, said: “I am looking forward to working with the team to help continue the next phase of Clean to Planet, Clean to Skin. The highly efficacious formulas combined with the zero waste commitment, now more than ever, are relevant and important to consumers and the planet.”
Shop our favourite zero-waste products:
Ready Steady Glow Daily AHA Tonic, £27
One of REN’s cult classics, this tonic has made a name for itself. Exfoliation, tightening and smoothing, the active ingredients all work together to deliver real results. When you finish a bottle (we bet you will) you don’t even have to separate the packaging before recycling - winner.
Evercalm™ Global Protection Day Cream, £38
We all need a hand blocking out nasties and free radicals which is why this daily cream needs to be in your rotation. The cream is made from a unique mixture of antioxidants, moisturising agents and protectors to make your skin nourished and smoothed.
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Grace Warn is the at Commercial Producer & Writer Marie Claire UK. From organising cover shoots and uncovering the latest news to creating social content, she loves the fact that no one day is the same!
Growing up just outside of London, Grace made the leap at 16 and started to intern. Juggling education, earning money, styling, producing and organising numerous fashion cupboards was as intoxicating as it was challenging and it's what's brought her here today.
After graduating in the pandemic, the only option was to take on as many freelance roles as possible. From demystifying health jargon to keeping up with the latest footwear drops, a strange concoction of health and footwear journalism became Grace's bread and butter but she always wanted a break in lifestyle journalism and production. Then she landed her dream role!
When she's not racing to deadlines, Grace can be found on anything that could pass as a dancefloor dancing to Diana Ross or scouting out vintage sales on the outskirts out South London - believe it or not, Beckenham is the place to go!
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