Today marks the first ever Plastic Free Beauty Day – here’s what you need to know

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  • Did you know there’s no such thing as ‘good plastic’? Every bit of plastic that’s ever made, still exists now; reclaimed plastic, recycled plastic, recyclable plastic can all end up in landfill or our oceans.

    The UN predicts that by 2050 our oceans will contain more plastic than fish, and some 99% of seabirds will have ingested plastic, something they’re calling a ‘planetary crisis’.

    That’s where Plastic Free Beauty Day Comes in.

    plastic free beauty day

    Launched by We Are Paradoxx founder Yolanda Cooper, the brand are taking the streets of London today to educate members of the public on the myths surrounding recycled plastics.

    Giant lipstick-shaped recycling bins will be dotted around the city, allowing consumers to drop off their empty beauty products to then be properly recycled. You can read more on the Plastic Free Beauty Day website, and the most common plastic myths, below.


    Read the Marie Claire guide on how to recycle beauty products properly next.

    Here’s to all of us making an effort to cut down on our plastic consumption going forwards.

    How are you cutting down on plastic in your beauty routine? Let us know on social at @marieclarieuk

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