When it comes to liquid lipstick, this one really does not budge

'Every time I have a sip of coffee, I'm amazed that some hasn't come off'

A love of the best lipstick can be tricky to manage, namely because it takes several reapplications throughout the day to sustain the colour.

Sure, that's not the end of the world, but it's definitely one of the main reasons most of us avoid bold shades like a classic red on a day-to-day basis.

Fortunately, it's 2018, and lipstick's staying power is better than ever before.

Allow me to introduce you to my favourite, colour-rich liquid formula. It's incredibly pigmented and dries down nicely, without making your lips look dry and horrible, and doesn't feel chalky while you're wearing it.

Plus, it's got serious staying power: Every time I have a sip of coffee, I'm amazed that some hasn't come off, and it'll last right the way through dinner and drinks without the need for touch-ups in between.

Promising hours of long wear, it's NARS' reasonably new Powermatte Lip Pigment.

Nars Powermatte Pigment, £23, Fabled

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One of my favourites is a rich, slightly purple-toned nude, 'American Woman', but to be honest it's hard to pick just one stand out from the 20-shade line-up.

I've tried a lot of great lipsticks, but these are perfect for long days or nights you need your colour to stay in place.