This was the most pinned mascara on Pinterest in 2017

And we get it, because it's a game-changer

most pinned mascara
(Image credit: WWD/REX/Shutterstock)

And we get it, because it's a game-changer

The search for the best mascara can be a tough one but once you find it, you'll never let it go. The perfect one will separate and lengthen your lashes to high heaven, while also amping them up with volumising and curling properties to boot.

We're lucky enough to live in a world where said search is greatly assisted by the internet, and rave reviews are only a click away with the help of good old social media.

Pinterest's 100 report, which predicts the biggest beauty trends of the year based on the most saved trends, revealed that searches for 'lashes' went up 152% at the last year. So what's the most pinned mascara on the app?

It's no surprise that 2017's most popular mascara on Pinterest was Too Faced's Better Than Sex – Team MC dubbed it one of the best mascara formulas in our round up of the greatest. It's a game-changer.

The hero formula, which comes in the blackest of black, is enriched with collagen and its hourglass shaped brush coaxes your lashes into a brilliant, volumised lift.

Too Faced Better Than Sex Mascara, £19, Selfridges

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To make your eyes pop even more, line them with a flick of the best liquid eyeliner, too and follow our guide on how to apply it like a beauty pro. Or for a more heavy duty smokey look, swot up on the best eyeshadow palettes you need in your beauty arsenal.

As for the other trends Pinterest predicts will be huge this year? Re-pins for cleansing oil were up by 555%, lip tints by 415% and bright eyeshadow by 63%.

Are you a big fan of Better Than Sex Mascara? Let us know at @marieclaireuk

Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.