Because it is so much more than a hairdressers
“The template ‘same-old’ salon model is dead”, says Luke Hersheson, Creative Director at Hershesons, “Salons have become predictable, boring, much of a
much-ness and not in-tune with how we live our lives now.’
Well that all sounds incredibly exciting eh?! But what does he mean exactly?
Why is it so brilliant?
Well to put it simply, it’s so much more than a place to go and get your hair cut. The 5,000 sqft space on London’s Berners Street is the ultimate beauty destination. The hair gurus have paired up with some standout beauty brands, like Sunday Riley – offering facials, DryBy nail bar – THE people to see for subtle nail art and long-lasting manis and pedis, Ministry of Waxing, Dr Barbara Sturm, The Light Salon and Suman Brows, to offer their customers a completely 360° approach to the salon-experience. Why stop at a blow dry, when you can get everything done all under one roof?
To give you a bit of background, the Hersheson family are a bit of a hair dynasty. Daniel set up the salon in 1992 and everyone in London booked in. Later in 1997, his son Luke joined the company and ever since then, they have become the go-to for ‘cool-girl’ hair. In 2003, they launched their first Hersheson hairdryer (there’s now an extensive product line including hair extensions) and in 2006, they opened the first ever blow dry bar. Clever chaps.
The new space is quite different from their old salon on Conduit Street, which they were based at for 26 years. Gone are the muted marble tiles, separate sections for colour and cuts and simple ‘Daniel Hersheson’ lettering above the door. This time there are hints of jade green and turquoise, seats dotted allover and a neon lit up ‘Hershesons’ sign on the glass door. It’s industrial chic meets Elle Decor. It’s #interiorgoals at every corner. Even the staff have had a slight upgrade, they’ve swapped their starch black uniforms for Reebok trainers and J.Brand tops.
If that wasn’t enough, there’s a seriously tasty cafe where you can either grab lunch or if you’re a freelancer, while away hours on your laptop. There are little nooks everywhere, where you can grab a magazine – there’s a full, and very varied range available – and just take some for yourself.
Essentially, what we have here people is a really cool and smart hangout that you’ll walk into and won’t want to leave.
Where is it?
29 Berners St, London W1T 3LR
How do I book?
Head to their website hershesons.com/hershesons-berners-street or call 0207 434 1747
We’ve booked in for the full works.
We’re spending an entire Saturday in the best salon in London.