This is the easiest way to find out what beauty ingredients *actually* do

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  • A bit like the Google of the beauty world

    Unless you’re a scientist, working out what on earth is in your beauty products is damn near impossible just by reading the label.

    Sure, you might be able to recognise a few key ingredients, but for the most part they may as well be written in another language. Am I right?

    If you’re conscious of what you’re putting on your face and want to be a bit more clued up what all those words actually mean… there’s an app for that.

    ‘Skin Matters’ lets you find out what each ingredient actually does, as well as informing you which you should make a beeline for and which to avoid.

    With definitions for over 2,000 different skincare ingredients – as well as 20 toxic ingredients you shouldn’t go near – you’re spoilt for choice with a huge amount beauty knowledge in the palm of your hand.

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    Developed by skin expert and renowned facialist Joanne Evans, the app will completely transform the way you shop for skincare and make-up.

    She says: ‘People just don’t know what their skin needs. The Skin Matters app gives you detailed explanations of different skin types so you can pinpoint which applies to you.

    ‘A classic example is 40+ women with oily skin using an anti-ageing cream with high levels of antioxidants, like Vitamin C. Oily skin doesn’t want something heavy, rich or over-stimulating as it will activate the pores.’

    To use the app, you set up a profile with your skin type, as well as any skin conditions you struggle with. The app is then yours to browse all of the different ingredients, with detailed explanations of the benefits, ingredients it’s similar too and the skin types it is good or bad for. So with this at your disposal, you’ll be able to find the best moisturiser for your skin type in no time.

    Pretty revolutionary, right?

    Skin Matters by Joanne Evans is available to buy on the app store now for 99p.

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