Alexa Chung For Eyeko: Peek Inside Her Private Sketch Book

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  • Get an exclusive look at Alexa's first ever doodles for the British beauty brand, as well as hearing about what inspired her edgy new range...

    Alexa Chung‘s new Eyeko make-up range is nearly here – and to celebrate the collection’s global launch this Thursday, Alexa has given us an exclusive interview and a sneak peek at the sketch book where it all began…

    The 30-year-old British style icon, whose must-have make-up set will be on available online exclusively at from Nov. 14, has allowed us a never-been-seen-before glance at her very private design process.

    Capturing Alexa’s creative thought process from rough doodle to shelf-ready beauty buy, the whimsical sketches show the inspiration behind her 60s-inspired Eye Do eyeliner and mascara set.

    ‘My approach to Eyeko in terms of inspiration was to look at iconic beauties of eras goneby and study their approach to make up’, the model-turned-designer told us.

    ‘This involved a lot of staring at pictures of Bardot and Twiggy and Sophia Loren. Also images of cats, imagery in general from the sixties and then that pointed me in the direction of London being the epicenter of cool in the swinging sixties.’

    ‘The London Underground, buses, mods, all of it’, Alexa continued. ‘The colour blue was a reference to Picasso and the stars were literally because I was thinking of night time looks.’

    ‘I worked with Alia Penner who is one of my favorite artists and she really pieced everything together. Her own paintings and art work are also incredibly inspiring, colorful, young, fun and extremely imaginative. I wanted to create an Eyeko world.’

    For her first foray into the make-up realm, we think she’s done an amazing job.

    Alexa will be launching Alexa For Eyeko at Selfridges this Thursday at 7pm, so come on down to the party and join us in congratulating the talented lady herself.

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