A London salon has started a nationwide campaign to give NHS frontline nurses free haircuts

#hair4heroes

NHS Nurse in mask
(Image credit: Getty Images)

#hair4heroes

When salons open on the 12th April stylists at the Hershesons salon in central London will offer up one hour a week of their time to give NHS frontline nurses free hair cuts and blow-dries.

The #hair4heroes initiative, created by Hershesons' CEO Luke Hersheson, will run until 30th September as a thank you to the NHS nurses who have worked throughout the past 12 months, putting their lives at risk to look after the nation.

“We all know how tirelessly nurses worked during the pandemic to take care of us. Now we want to take care of them in the best way we know how – by giving them Great Hair and making them feel good,” says CEO, Luke Hersheson.

A photo posted by on

Luke and his father Daniel have enlisted 25 other salons nationwide to do the same. Each salon is encouraged to post about their participation on their own Instagram and nominate three other salons to take part.

If you're a nurse, salon or hair stylist head to Hershesons.com/hair-for-heroes for more information.

Katie Thomas

Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.