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    1. Fashion

    Milan Fashion Week SS24: The most talked-about moments

    All the looks you'll be wearing next season

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 21 September 2023 In News

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    Milan Fashion Week Max Mara
    (Image credit: Getty Images)
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    After some standout shows at London Fashion Week, it's over to Milan for the spring/summer collections from Italian designer heavyweights such as Prada, Max Mara and Fendi.

    The top SS24 trends are starting to emerge, and we're seeing a lot of orange and monochrome looks, as well as plenty of deconstructed trench coats and biker jackets.

    Keep scrolling for the standout moments from Milan Fashion Week SS24.

    Fendi

    Artistic Designer Kim Jones looked to the ancient ruins of Rome for inspiration for his SS24 collection. Details of the architecture were reflected in the structured silhouettes as well as the muted tones of grey and icy blue, lifted with pops of burnt orange.

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    Max Mara

    No one does trench coats like Max Mara, and this season it takes centre stage in a variety of hues and fabrics such as purple and satin. The monochrome story we started seeing in London carried on on the Max Mara runway, with models donning chic white shirts, black maxi skirts and monochrome tailoring. There were of course still plenty of pops of colour, with pink, purple and green dominating the catwalk.

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    Roberto Cavalli

    The Paradise Collection by Roberto Cavalli, designed by Fausto Puglisi is all about a 'triangulation of opposites'. Think three women with three different vibes, at the same party. Valentina Cortese with a scarf made of the same precious silk as her antique Japanese kimono, Bianca Jagger in a red slip dress, and Cher with suede pants sewn on, a bra instead of a shirt, and a New Mexico’s desert-colored trench.

    There are sheer pink trench coats, ombre cargo pants, fringing and crochet details. Printed leather jeans and reversible kimonos that switch from feathers to polka dots. Wild and elegant at the same time. 

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    Prada

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    MM6 Maison Margiela

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    Emporio Armani

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    Moschino

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    Tom Ford

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    Sportmax

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    Gucci

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    Versace

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    BOSS

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    Dolce & Gabbana

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    Missoni

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    The Attico

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    Jil Sander

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    Bottega Veneta

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    United Colors of Benetton

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    PHILIPP PLEIN

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    Diesel

    Glenn Martens, creative director of Diesel, decided it was time to democratise Milan Fashion Week, and so he invited 7,000 people to the show, with 6,000 tickets open to the public. A collection that was all about partying as a way of life: think denim bustiers, sheer dresses and camo hoodies.  

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    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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