Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Iso-mating is the latest lockdown dating trend and it's not as weird as it sounds

    Jadie Troy-Pryde's avatar
    By Jadie Troy-Pryde
    Published 31 July 2020 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    iso-mating
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    There are so many dating trends out there - ghosting, cushioning, zombieing to name a few - but there's a new term on the block: iso-mating.

    Yes, it sounds a little odd, but stay with us.

    Dating app OkCupid reveals that British singletons are looking for relationships with deeper connections as a result of lockdown, with a 22% decrease in daters looking for 'hook-ups'.

    Coining the term 'iso-mating', the app describes it as actively finding someone using their matchmaking services while still being in isolation, identifying that people are not just looking for romantic relationships - they're looking for companions and friends, too.

    Here are some dating tips from Melissa Hobley, CMO and dating expert at OkCupid, if you're looking for an 'iso-mate':

    You may like
    • A woman running into the sunset on the beach "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    • Milly Goldsmith “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    • Obsession is a 2025 American supernatural psychological horror film The Horror of Having a Crush in the Social Media Age

    Don’t be afraid to spark up a conversation about…anything!

    COVID is a universal icebreaker right now. The best way to find your iso-mate is to get to the core of who they are, what they like, and their interests and dislikes. An emotional connection can indeed grow from a good conversation, so make it a habit to keep the conversation fluid and meaningful.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Extend the lines of communication

    If you’re feeling fatigued by Zoom or FaceTime, then change it up by texting, having phone calls, or even communicating through memes. If you’re both into the written word, ignite your inner wordsmith and send each other love letters.

    Check their profiles and update yours regularly

    What to read next
    • Caucasian woman caressing face of man - stock photo What The Invite Gets Right About Open Relationships, According to the People Living Them
    • A woman's collarbones with a shell necklace and slip camisole top "Protecting Your Boundaries" Is One of 2026's Biggest Buzzphrases—But Therapists Say We're Using It Wrong
    • Two women at the beach, friends spending the day together Trust Me, I'm a Behavioural Scientist—Friendships Are One of the Most Powerful Yet Overlooked Health Tools

    Someone’s dating profile is a great place to search for commonalities and conversation starters. Make sure you’re also updating your profile regularly to reflect your true current state. Just learnt a new skill in iso? Pop it on your profile! Discovered a newfound passion for the environment? Add a badge! Just gave yourself a haircut (and like it)? Upload a new pic! This will help others discover new and interesting things about you, and vice versa.

    Get to know each other through activities

    While a good conversation can do wonders for your relationship, sometimes the best way to get to know someone, or find your iso-mate, is by doing an activity together. From virtual movie marathons, to jigsaw puzzles, charades, cooking classes and so much more—your iso-dates can be anything, and there’s probably already an app for it.

    Don’t be disheartened if it doesn’t work out

    Sometimes the best things are found when you’re not looking for them. If you’ve found someone fantastic, but they’re maybe not ‘the one’ or there isn’t a romantic connection, then that’s totally ok too. You’ve still found an iso-mate which could potentially flourish into a life-long friendship.

    Happy 'iso-mating'...

    Jadie Troy-Pryde
    Jadie Troy-Pryde
    Social Links Navigation
    News Editor

    Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.

    Read more
    A woman running into the sunset on the beach
    Wellbeing "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
     
     
    Obsession is a 2025 American supernatural psychological horror film
    Life The Horror of Having a Crush in the Social Media Age
    Caucasian woman caressing face of man - stock photo
    Life What The Invite Gets Right About Open Relationships, According to the People Living Them
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    A woman stretching, dry brushing, and taking supplements at home
    Wellbeing Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
     
     
    Anti-Grey Hair Longevity Serum
    Beauty Anti-Grey Serums Are Haircare’s Next Big Thing—Trichologists Give Us the Truth About What They Can Actually Do
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.