Governmental health ministers launch campaign to encourage young women to be prepared
The Department of Health’s £5.2 million Condom Essential Wear campaign has today kicked off an initiative called ‘Condom confidence boosts sex appeal’. In it they inform women that men don’t see girls who carry condoms as ‘easy’, but quite the opposite see them as confident and in control.
The campaign was launched by Health Minister Dawn Primarolo. Today’s findings, aimed at women in their late teens and early 20s, shows that ‘men like nothing better than a woman who knows what she wants’.
It also advises them on how to persuade men to use condoms using phrases such as, ‘If you make it clean, I’ll make it dirty,‘ and, ‘Let’s get you ready for the ride of your life.’
The majority of men polled (68%) believed that women who carry condoms are confident and ‘in control’. Furthermore, more than a quarter of men (27%) would actually prefer their partner to be the one who suggests using condoms.
The Daily Telegraph has not welcomed the initiative and quoted Conservative MP Julian Brazier as saying: ‘It is very sad that the authors of this document do not seem to understand that the problem starts with growing levels of sexual activity by people with multiple partners. This campaign is contributing to the further growth of the problem rather than to public health.’
Also quoted in the Telegraph, Patricia Morgan, author of studies of teenage pregnancy, says: ‘You could hardly do more to encourage promiscuity. It is close to asking girls to go about the place with notices on their foreheads saying they are available.’
The campaign’s spokesperson Sarah Hedley, a journalist, author and media sex expert says: ‘Taking a condom on a night out should be as normal as taking a phone, keys and purse.
‘There has never been a better time for women to be condom confident and enjoy a healthy, active sex life.’