This ‘bloody brunch’ is here to help end period poverty

Genius.

A Bloody Big Brunch is happening in London by the buy-one-give-one social enterprise, Hey Girls, in a bid to end period poverty for good. The aim of the event on March 3rd, the first weekend of Women's History Month, is to de-stigmatise periods and raise awareness of period poverty.

Many of us take it for granted that we can afford sanitary items, however a staggering number of women in the UK can't. In fact, research by Bloody Big Brunch showed that almost a quarter of British women have experienced period poverty at some point in their lives.

It also revealed that over a quarter of schoolgirls and women affected have missed school or work because they've been unable to afford sanitary products.

The Bloody Big Brunch promises to bring the issue to light, by not only reducing embarrassment around periods but also by making it easy to send menstrual products to where they’re needed most.

The event at The Book Club, Shoreditch, will include lots of bloody treats, like Bloody Mary cocktails and red velvet pancakes, and there will even be tampon macaroons.

If you live outside of London, you can still get involved. The Bloody Big Brunch is also asking people to host their own brunch at home and serve Bloody (or Virgin) Marys to friends and family.

But guests must pay for their drinks with period products, which they can do easily by purchasing Hey Girls, who will automatically double donations and distribute products to charities around the UK including The Red Box Project, Bloody Good Period, Girlguiding Scotland, YWCA and Freedom4Girls.

So what are you waiting for?

It's time to get bloody brunching this weekend.