Zara’s models have shot their clothes at home and it’s refreshing

Penny Goldstone
By Penny Goldstone
published

With everyone self isolating at home, fashion brands are having to think outside the box a little, which is exactly what Zara has just done.

For a new collection, the high street brand would normally organise professional shoots with models, make-up artists and photographers, before uploading the images alongside the products so you can shop.

Of course, that's not possible at the moment, so Zara has paired it right back. It sent the clothes to each model's home, for them to shoot themselves.

The results are incredibly refreshing, with models wearing no make-up and being creative in their living rooms, kitchens, bedrooms and even communal staircases.

As for the collection itself, it'll bring you all the joy you deserve, as it is full of gorgeous prints and pretty separates as well as lots of denim and cute knitwear.

More of this please.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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