Taylor Swift's new song is causing for a spike in searches for cardigans


If like me you're prone to a lot of Twitter scrolling just before bed, then you'll have seen that cardigans were trending hard last night.
Unusual right? Not that I have anything against cardigans, they're phenomenal, especially as a lockdown staple, but they're not the most exciting piece of clothing.
Not according to Taylor Swift it's not, who has dedicated a whole song to cardigans, and thus propelled them to new heights.
In it she sings, 'And when I felt like I was an old cardigan. Under someone's bed. You put me on and said I was your favorite'.
At the end of the music video released alongside it, she wraps herself into one, representing the cosy and safety aspect of the knitwear staple.
The cream cable knit cardigan features silver stars, and the singer sent them to all her friends and super fans, including Martha Hunt, Suki Waterhouse and Kesha.
You can also buy the knit yourself, for $49 on Taylor Swift's merchandise shop, and it comes with her new album too.
Shop now: the “cardigan" + digital standard album for $48 from taylor swift
Here are all the celebs wearing theirs. I've never fantasised over a cardigan more.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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