How to nail this season’s Prairie Girl trend

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  • Woodland prints, earthy tones and layered textures fit for the plains. These new-season lines have been exposed to the elements. We like it...

    This post is in partnership with Matalan

    Low-key denim

    This blue denim pinafore dress (right) should jump to the top of your wish list for easy chic. Team it with a spotted blouse or striped sweater for extra style points.

    matalan promotion

    Dress, £16, blouse, £14, and top (underneath), £14, all Matalan

    Laid-back lines

    Relaxed, unstructured layering is key to nailing this look. Select slouchy sweaters for chillier nights and statement long-sleeved tops to create contrast under slogan tees. To take the whole thing up a fashion notch, add directional block-heel mules.

    Shop the new season collection at Matalan

    matalan promotion

    T-shirt, £8, top (underneath), £10, jeans, £18, and shoes, £20. Below: sweater, £12, Matalan

    matalan promotion

    Print works

    Nothing gives a bigger nod to ‘prairie’ than a slightly retro print. These separates work effortlessly with an on-trend A-line skirt or coloured jeans.

    matalan promotion

    Above: blouse, £14, top (underneath), £10, and skirt, £15. Below: top, £14, and trousers, £16, both Matalan

    matalan promotion

    Now you can’t say you’ve got no inspiration for your new season wardrobe.

    For all of Matalan’s new-season collections, more fashion inspiration and to shop or find your nearest store, head to

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