Personalised fashion buys that literally have your name on it

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  • You know you've made it when even your PJs are monogrammed.

    We blame Sarah-Jessica Parker, Cara Delevingne, Rosie Huntington-Whiteley and Olivia Palermo. Because ever since they wore THAT monogrammed Burberry cape (circa 2014, you know the one) the fashion world has gone slightly mad for personalisation.

    It’s official, having your name or initials on an item of clothing has never been so cool (it’s really come full circle since those primary school days, hasn’t it?).

    It comes in many forms too. For a subtle approach, it’s always good to start with jewellery, whether that’s a statement initial necklace by Alex Monroe or Celine (though you’ll be lucky to get your hands on the latter) or a bracelet with your name engraved on it by Monica Vinader.

    Personalised bags are a bit of a hero item that’s well worth adding to your wardrobe. Go with a classic The Cambridge Satchel Company or Manu Atelier bag embossed with your initials, but for a bolder look, we just love personalising a classic piece with a fun sticker.

    It’s not just about bags either, even small leather accessories are getting the custom treatment, and we can’t think of a better way to suffer through passport control than with Aspinal of London’s gold initial case.

    Then, once you’ve dipped your toes into the trend and are ready to go next level with it, there are slippers, slides, jumpers, clutch bags and totes, all entirely personalisable, thanks to a few fashion-forward brands.

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    We’re also obsessed with Desmond & Dempsey pyjamas, because they’re something very decadent about having your initials printed on your PJs, and naturally, no selfie experience would be complete without a personalised phone case.

    Scroll down to shop our edit of the best personalised fashion gifts. For yourself. Because YOLO.


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