Mulberry just brought back its iconic Alexa bag

Mulberry is bringing back perhaps its most iconic designer handbag besides the Bayswater: the Alexa.

So if you missed out the first time around, you can finally add it to your collection, albeit a new and improved version.

First launched in 2010, the satchel style bag was a mash up of Alexa Chung's legendary vintage and quirky style, and Mulberry's timeless Postman Lock accessories.

The model and designer used to carry a vintage Mulberry briefcase with her everywhere, so the design team created a relaxed, modern version of this traditionally formal shape for her. The Alexa was born, and quickly became one of the brand’s signature silhouettes and the It bag of a generation.

(Image credit: Getty Images)

Now, on the eve of their 50th anniversary, Mulberry is kicking off celebrations by relaunching the bag, with some key sustainable updates.

Shop now: Mini Alexa for £895 from Mulberry

The Alexa is made with leather from gold standard, environmentally accredited tanneries and has been crafted at the brand’s carbon neutral UK factories.

The new colours range from earthy neutrals (charcoal, chestnut and chalk), to joyful neon shades for the fashion-forward (neon pink and yellow), though you'll also be able to shop it in the signature Mulberry palette (Mulberry green, deep amber and black).

As with the original Alexa collection, the style is available available in three sizes, from the mini (£895) to the oversized (£1,295).

We might not have much to rejoice at the moment, but here is a joyful way to get yourself an early Christmas present and support a British brand.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.