Ok, so I know it snowed in some parts for the UK this morning, but believe it or not, spring has sprung, and nothing says new season like a brand new collection, preferably floral.
As luck would have it, H&M has just the thing: the wildflower collection, celebrating all things nature and artisanal.
The whole capsule collection is adorned with floral prints created by the H&M print design team, who also stars in the campaign.
In a statement, the brand said, the collection also hints at a hope for the preservation of handicraft and desire for a more sustainable fashion future. The majority of the garments are made of 100% organic cotton or a mix of organic cotton and linen.'
The design team walked through meadows to their favourite wildflowers, before re-imagining them on beautiful dresses, crop tops, skirts, shorts and accessories.
I love the romantic silhouettes, with their puff sleeves and ruffles, all ideal to wear for those long-awaited summer days sipping rosé on a terrace and catching up with friends.
The collection is available to buy now, with prices starting from just £9.99.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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