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    The H&M wildflower collection is just what we need RN

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 12 April 2021 In Features

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    Ok, so I know it snowed in some parts for the UK this morning, but believe it or not, spring has sprung, and nothing says new season like a brand new collection, preferably floral.

    As luck would have it, H&M has just the thing: the wildflower collection, celebrating all things nature and artisanal.

    The whole capsule collection is adorned with floral prints created by the H&M print design team, who also stars in the campaign.

    In a statement, the brand said, the collection also hints at a hope for the preservation of handicraft and desire for a more sustainable fashion future. The majority of the garments are made of 100% organic cotton or a mix of organic cotton and linen.'

    The design team walked through meadows to their favourite wildflowers, before re-imagining them on beautiful dresses, crop tops, skirts, shorts and accessories.

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    Poplin dress, £24.99

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    H&M+ Cropped linen-mix blouse, £17.99

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    Shop the full H&M Wildflower collection here.

    I love the romantic silhouettes, with their puff sleeves and ruffles, all ideal to wear for those long-awaited summer days sipping rosé on a terrace and catching up with friends.

    Marie Claire Newsletter

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    The collection is available to buy now, with prices starting from just £9.99.

    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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