Looking for ethical gifts that make thoughtful presents but also don't harm the planet this Christmas? You're in luck - I'm a Sustainability Editor who's passionate about shopping less and investing wisely, and I get to work with some of the best genuinely sustainable brands day in, day out.
For me, Christmas is about spending quality time with family, enjoying a well-earned break, and choosing to spend with brands genuinely doing their bit for both people and planet - which is where this edit of the best ethical gifts comes in.
Of course, it's important to be aware of the fact that shopping in and of itself isn't sustainable. We all own too much and waste too often, especially at this time of year. Case in point: Wildlife and Countryside share that roughly 114,000 tonnes of plastic packaging is thrown away each Christmas in the UK. Not just that, but over 21 million people open at least one unwanted gift, with 5% of those ending up in landfill.
That said, there are some stunning options available that won't end up going to waste designed by brands that pay their workers fairly, use environmentally-friendly materials, and are transparent about their supply chains and carbon emissions, too.
Still on the fence? Supporting businesses operating ethically pressures other businesses to follow suit. If ever there was a year to take stock of where your Christmas spending's going and who it's benefiting, it's 2024. Invest wisely in items people will genuinely use for years to come - the planet will thank you.
41 best ethical gifts to give this Christmas
For the slow fashion lover
Chosen by: Sunil Makan, Editor
E.L.V Denim’s whole ethos is about creating timeless pieces using upcycled materials. Every single step of the process is considered from sourcing to the finishing touches. The result? A covetable selection of bespoke pieces that will fit seamlessly into your wardrobe. The Freya is supremely flattering with it’s elongated bootcut shape.
Chosen by: Andrea Thompson, Editor-in-Chief
Hot Diamonds is my go-to for stocking-filler gifts for friends and family. All the jewels are ethically sourced and their pieces are beautifully designed and reasonably priced.
Chosen by: Penny Goldstone, Fashion Editor
I've been a fan of Australian label Faithfull for a few years. I love their ethos (they use lower impact materials and have a clear supply chain amongst other things), and their designs are beautiful. This lace trimmed dress is a classic in the making.
Chosen by: Natalie Hughes, Fashion Editor
I'm a big fan of Edge of Ember, a London-based jewellery brand that has long championed lab-grown diamonds and recycled metals. My latest obsession is this pair of recycled gold chain earrings, set with a twinkling baguette diamond – lab-grown, of course.
Chosen by: Sofia Piza, Fashion Writer
Focusing on circularity, Deidei Studios has an overall approach and ethos that merges design with sustainable practices by sourcing raw materials and repurposing fabrics; the pieces are made-to-order to avoid overproduction. This double-breasted jacket is a great option for the bride-to-be in your life, made from deadstock fabric and coming in a sleek ivory colour.
Chosen by: Natalie Hughes, Fashion Editor
I present to you: my favourite jeans, ever. It's not always easy to buy denim for someone else but if you have a fashion girl in your life and can surreptitiously obtain their waist measurements, you should buy these. They're by AGOLDE and made from regenerative cotton.
Chosen by: Sofia Piza, Fashion Writer
I try to squeeze a Ganni Christmas present out of someone every year - and every time I've been successful, I've been overjoyed by my present.
B-Corp certified - which means the brand meets the highest standard of social and environmental performance, transparency, and accountability - Ganni is a great go-to for an ethical and stylish, forever gift. A recurring piece at the top of my wish list is their classic sweater vest as it is trans-seasonal, making it perfect for layering and worth the investment.
Chosen by: Natalie Hughes, Fashion Editor
Prada shoes in pristine condition (with the box) for £150? This is why I love shopping pre-loved. This pair is from Vinted, an app I spend far too much time perusing – the plus being that I find the best things, if I do say so myself. If the object of your affection is a size UK 5.5, these shoes will make them exceedingly happy.
Chosen by: Ally Head, Senior Health and Sustainability Editor
A bit about the brand for you: Mashu was first founded in 2017 by Greek designer Ioanna Topouzoglou, who has been crafting sustainable vegan accessories ever since. This design is the evolution of their best-selling original Philippa bag and is a thoughtful gift for any eco-conscious accessory lover in your life.
Chosen by: Sofia Piza, Fashion Writer
These pretty bows are handcrafted individually and made to order in London. HASANOVA as a brand works hard to ensure a zero waste policy across the company.
Chosen by: Ally Head, Senior Health and Sustainability Editor
I wear By Glaze jewellery day in, day out, and have bought earrings for both of my sisters from the brand. Launched by Nat Glaze during lockdown, they have a range of timeless and chic styles that promise to elevate any outfit.
Chosen by: Sofia Piza, Fashion Writer
I discovered Sken Studios about a year ago and I've been loving seeing the brand's growth over the past couple of months. With a zero-waste approach and pieces made from recycled materials, I love the quirky designs and personalisation elements available. This Indifferent Daisy ring is by far one of the most complimented pieces in my jewellery collection.
Chosen by: Ally Head, Senior Health and Sustainability Editor
Jimmy Fairly has become the go-to glasses retailer in the last year, reshaping what the optician experience looks like in the UK and beyond. Fun sustainability fact, too: one of their recent ranges is crafted from oyster shells, highlighting just one of the innovative ways the brand is giving back to the planet.
Chosen by: Penny Goldstone, Fashion Editor
Monica Vinader uses recycled products where possible and makes jewellery by hand to reduce its climate impact. Her designes are made here in the UK and are just stunning. This gorgeous ring is part of her collaboration with Amy Powney from Mother of Pearl and the keshi pearl at its centre is so striking.
Chosen by: Ally Head, Health and Sustainability Editor
One of the winners of the Marie Claire UK Sustainability Awards in 2022, Reformation is doing a lot to make sure production doesn't negatively impact the planet, including investing in green building infrastructure and minimising their waste, water, and energy footprints.
Using closed-looped production which means reusage of non-toxic solvent, this cashmere crew sweater knit top is a versatile classic.
Chosen by: Natalie Hughes, Fashion Editor
Crafted from pioneering, compostable leather and made without hardware, this bucket bag – by Marie Claire Sustainability Award Winner Anya Hindmarch – will never end up in landfill. Plus, this fern-green shade is just so chic. The considered fashion lover would be happy to find it under their Christmas tree.
Chosen by: Ally Head, Senior Health and Sustainability Editor
100% of Missoma's sterling silver and gold vermeil pieces are made solely from recycled metals, plus they're members of the Responsible Jewellery Council. This square malachite necklace is part of their best-selling Lucy Williams range and is also available in onyx.
Fun fact: all six Missoma factories are now Code of Practice certified by the Responsible Jewellery Council. They've also been partnered with environmental charity TreeSisters since 2018, making a commitment to smarter and more sustainable practices.
Chosen by: Andrea Thompson, Editor-in-Chief
I'm a huge fan of Brodie which does sustainable sourced cashmere. The company is run by a mum and daughter and they’re really passionate about making sure their supply chain is ethical. They do great gifts and the cashmere is so soft and really keeps its shape. My mum has gloves, scarves and jumpers I’ve bought her over the years that she brings out year after year.
For the ethical beauty fan
Chosen by: Shannon Lawlor, Executive Beauty Editor
A beauty brand that nails sustainable practices in the best way is Susanne Kaufmann. With products manufactured in the eco-first town of Bezau in the Austrian Alps, every stage of production has utmost thought given to the environment. This gift set contains three products inspired by Alpine spa heritage, with a nourishing bath soak, a silky body oil (that smells beyond amazing) and a mini moisturising face mask. It makes for the ultimate Twixmas treat.
Chosen by: Shannon Lawlor, Executive Beauty Editor
Brands like Wildsmith really show that sustainable beauty products can be really hardworking, too. Powerful, lab-grown actives are incorporated into the brand's products along with sustainably grown botanicals at the brand's home, Heckfield Place, to deliver luxurious, highly efficacious products with spa-like textures and aromas. Plus, Wildsmith works closely with its suppliers to ensure optimal sustainable practices at basically every stage of manufacturing—the design process for every product starts with its end life in mind. This hand duo is, hands down, one of the most moisturising, nourishing and joy-inducing I have ever used. I'm obsessed.
Chosen by: Shannon Lawlor, Executive Beauty Editor
B Corp-certified, plastic neutral (this means the brand collects just as much plastic as it does produce it through its partner program Green Worms) and boasting a zero-waste oil process, Sunday Riley is the place to go for professional skincare results that don't weigh heavy on the environment. You truly can't go wrong with the brand's vitamin C CEO range of products, and this trio of glow-boosting products isn't going to divide any opinion—the products are the best of the best.
Chosen by : Amelia Yeomans, Shopping Editor
UpCircle is one of my favourite sustainable beauty brands as the products really work and don't cost a fortune. This cleansing balm is one of my favourites for removing makeup without stripping the skin, and it feels truly luxurious. It's suitable for all skin types and made from 100% naturally-derived ingredients so makes the perfect gift for any loved one.
Chosen by: Ally Head, Health and Sustainability Editor
Wild is changing the game when it comes to eco-friendly deodorants. Made from aluminium, the cases are planet-friendly, reusable and designed with refill in mind. Plus, every case sold results in two trees being planted. My go-to refill is the orange and neroli - a fresh, vibrant scent.
Chosen by: Ally Head, Senior Health and Sustainability Editor
A certified B Corp, The Body Shop has been a leader in social and environmental justice for over 40 years and is a brand dedicated to ethical, sustainable and inclusive practice. Their gift sets make a great ethical gift for family, friends or colleagues, and they've got something to suit every budget. Their newest launch is the Edelweiss collection, a plant extract that promises to maintain your skin’s natural moisture barrier. What's not to love?
Chosen by: Sofia Piza, Fashion Writer
I'm a fan of Dr. Hauschka's hydrating hand cream - it absorbs super quickly without leaving any greasy residue, plus leaves your hands smelling slightly rosy.
The brand uses mostly raw materials sourced from organic cultivation and under fair trade conditions. IMO, this is the perfect Secret Santa present, stocking filler, or self-care gift for the holiday season.
Chosen by: Natalie Hughes, Fashion Editor
I am not exaggerating when I say this is the best, most nourishing conditioner I have ever tried. It was recommended to me when I had chemical damage after bleaching but I continue to use it now. It’s free from sulphates and silicons and the packaging is fully recyclable. The best stocking filler, in my opinion.
Chosen by: Shannon Lawlor, Executive Beauty Editor
Willowberry is an under-the-radar skincare brand that several facialists I know absolutely adore—and I'm on board, too. The cleansing balm is elite, the day cream leaves skin looking enviably plump and the oil is the ultimate skincare treat. If you're not too sure how to navigate the world of skincare present buying, this is a good place to start.
Chosen by: Sunil Makan, Editor
Yes, I’ve chosen deodorant as a gifting pick. Why? Well, because this one really is the creme de la Crème de la crème of deo. This set comes with my favourite scents, the bestselling Orange Grove (citrus), After Thunder (Herbaceously Green) and The Onsen (Spicy Citrus).
Chosen by: Ally Head, Senior Health Editor
Lush's sticky date range has a cult-like following after going viral on TikTok earlier this year - and having tried the products, I totally get it. Have a friend who loves the scent of syrupy vanilla, soothing cocoa, comforting illipe butter, and decadent sandalwood? Then this one's for them.
For the interior enthusiast
Chosen by: Ally Head, Senior Health and Sustainability Editor
Did you know? The Southeast of England now produces some of the world’s finest grapes and, fun fact, all Uncommon wines are made from vines within a 50-mile radius of London. They're a certified B Corp constantly aiming, in their own words, to "break tradition for the better". We approve.
I've long been a fan of The Uncommon and the brand is doing great things for the industry. Their new sparkling wine promises to be a total joy - and trust me, once you get your head around the concept of wine in a can, you're in for a treat.
Chosen by: Valeza Bakolli, Shopping Editor
I've been raving about the SURI toothbrush to anyone who will listen - it's sustainably made, has an effortlessly chic design and works so well - IMO, this is the perfect practical (yet chic) Christmas gift.
Chosen by: Ally Head, Senior Health and Sustainability Editor
Hand-poured in the UK, sustainably produced using 100% responsibly sourced and natural fragrances and wax, and sold in bespoke ceramic vessels designed with upcycling in mind.
The Darling luxury scented candle is one of my favourites - a soul-stirring trio of bergamot, violet, and cedarwood makes for a heartwarming and thoughtful gift.
Chosen by: Sofia Piza, Fashion Writer
Chocolate with a cause? This sustainably sourced chocolate bar with zesty orange is part of Yorkshire Sculpture Park's latest range of locally sourced food and drink gifts in collaboration with Yorkshire illustrator, Janine Burrows, who has designed labels depicting scenes of the museum. The registered charity and museum is dedicated to make art more accessible with gifts purchased from this range help support the YSP and their mission.
Chosen by: Ally Head, Senior Health and Sustainability Editor
Give the gift of summer with this sunshine-inspired print by Noama x The Suitest. This fun depiction of one of the summer’s simple pleasures — sitting on a hot sun lounger with a cool drink in hand. An ode to warmer days mid-winter? Why not. Sustainability need-to-knows: it's sustainably printed with water-based inks on eco-friendly bamboo paper.
Chosen by: Ally Head, Senior Health Editor and Sustainability Editor
With a Global Organic Textile Standard (GOTS) certified supply chain - a certification process that makes sure things are produced ethically, sustainably, and to the highest possible quality - Desmond and Dempsey have always been committed to crafting sustainably.
Their factories and mills are also Oeko-Tex certified. They're my favourite pyjamas for a reason - they're comfortable yet smart, and a thoughtful gift that'll stand the test of time.
Chosen by: Ally Head, Senior Health Editor
Fun fact: the Altano Rewiilding wines are made by the fifth-generation winemakers of the Symington Family Estates, who have long been recognised for pioneering sustainability in winemaking. Aside from the brand being innovative and change-making in their field, they also make pretty delicious wine.
Chosen by: Ally Head, Senior Health and Sustainability Editor
Certifying as a B Corp in 2020 and gaining their Leaping Bunny accreditation in 2022, Aromatherapy Associates are known for their soul-stirring range of essential oils. They've been found to boost both your mental and physical wellbeing - this Rose blend is a personal favourite of mind for relaxation.
For the fitness devotee
Chosen by: Ally Head, Senior Health and Sustainability Editor
BAM - named after the Bamboo their clothes are made from - has long prioritised sustainable practices. Fun fact: Bamboo absorbs five times more carbon than hardwood trees and needs half the land cotton needs to produce the same amount of fibre, not to mention it's a dream to wear. My personal pick from their current collection is this top - a great gift for a sister, friend, or partner, it's buttery soft, a flattering long-line fit, and supportive, too.
Chosen by: Ally Head, Senior Health and Sustainbility Editor
I've long been a fan of WUKA and their high quality, genuinely sustainable period pants and leggings. These workout tights make a great gift and can be worn at any time, promising sweat-wicking support (and extra protection during your TOTM, too). Hats off to the certified B Corp, who are doing loads in the activewear space to prove how brands can be functional and kind to the planet, too.
Chosen by: Ally Head, Senior Health and Sustainability Editor
Long at the forefront of climate-positive production, Pangaia is known for their innovative and considered approach to design. With a goal to give back more than they take, each item details the production process, as well as the amount of carbon emissions used. I'm a fan of their simple and timeless designs and know this hoodie would make an ethical gift, as well as a cosy layer for the cold months to come.
Chosen by: Ally Head, Senior Health Editor
These innovative water bottles sanitize your liquid and clean the insides of your bottle, activating every two hours to make sure your bottle stays fresh and clean. On the sustainability side, the brand is going above and beyond, too. Each design is made from high-quality, sustainable materials, plus a portion of every purchase is donated towards environmental non-profits.
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