Cult London dress label RIXO didn't just manage to launch a dreamy new collection during a global pandemic, it's also launching a capsule line just in time for a digital London Fashion Week, and it's sustainable too.
Called 'RIXO RECYCLE', the 10 piece collection (which launches today) was made in a female-owned factory in India with recyclable materials and off-cuts of fabric that would have otherwise been wasted.
The seasonless wardrobe was created with a goal to reduce RIXO's environmental impact, with the full supply chain life cycle in one place - from component sourcing to production - with low impact manufacturing and reduced transportation.
Beautiful floral prints adorn some of the label's most iconic shapes, including the Marilyn, the Tamara and the Ariel, though some new styles are being introduced, such as the Dorothy maxi skirt and the bohemian Wendy blouse.
And because it uses deadtstock fabrics, it's a super limited edition collection, with a maximum 50 pieces per style available, so you can be sure to own a truly unique piece.
Rixo founders Henrietta and Orlagh said, 'This collection is a really special one for us as it has been a real learning curve into how we can do better as a brand and an industry. When we saw these stunning fabric off cuts going to waste, it seemed like the perfect fit. Each piece is both unique and beautiful, with one style limited to only two units being made, so it really embodies RIXO's vintage spirit in every way.'
You can shop the pieces exclusively online and in-store at Rixo.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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