What Does Daisy Hoppen Keep Inside Her Jewellery Box?

From curated ear cuffs to the charm her granny gave her as a baby - we have a rifle through the jewellery box of cool fashion insider Daisy Hoppen.

Whether you're a lover of the curated ear, obsessed with OTT shoulder-sweepers or a collector of charm bracelets, jewellery has the means to move us like nothing else in fashion. Unlike any other piece, you can wear the contents of your jewellery box with anything. In fact, the high-low aesthetic dominating fashion right now (thanks to a certain Alessandro Michele at Gucci SS18 Milan fashion week) is all about unexpected opulence - the more crystals you pile on with your hoodie, the better.

Pieces with sentimental value can take on a meaning that verges on the talismanic - it might be a horseshoe pendant your dad gave you for passing your driving test that's been your 'lucky' necklace ever since, or a silver and turquoise ring you picked up on your gap year in Mexico that will eternally remind you of the best year of your life. You might be one of those annoyingly fabulous people who inherited a Cartier watch from your granny - or you might have saved up and bought your own investment watch.

And that's just for starters. So we've hunted down some of the most stylish jewellery lovers we know and asked them to throw open the jewellery box for a sparkly show and tell. First up, we spoke to Daisy Hoppen, who runs her own fashion PR agency DH-PR. With a roster of some of the coolest clients in town, including Shrimps, Dover Street Market and Molly Goddard, she's got a finely-tuned eye for unusual pieces and cool ways to wear them. At her house in Hackney, she stores them all in shells and trinket boxes. 'I've always loved jewellery - both costume and fine,' she says. 'My sisters and I would play a game called ‘Jewellery Shop, Jewellery Shop’ when we were little for hours on end!' A love of fine things is definitely in the DNA - her grandmother, Stephanie Hoppen, is a well-known art-scene figure who ran a gallery on Walton Street, and Daisy's aunt (Stephanie's daughter) is interior designer Kelly Hoppen. Her sister, Mimi, is CEO of fine jewellery brand Sophie Bille Brahe.

'The women in my family all have quite unique ways of wearing jewellery,' Daisy says. 'Our grandmother is the queen of jewellery, and designs some of her own pieces - beautiful pearl and precious stone long strand necklaces and drop earrings. My youngest sister Plum loves big gold hoops, whereas Ella is more delicate and classic in her style. My mother has always had a thing for red jewellery - I remember her acrylic red hoops so well. My sister Mimi probably has the most beautiful jewellery collection of all of us - she has a lovely mixture of vintage pieces that she wears in a more contemporary way, and then newer fine jewellery designers as well.'

Without further ado, watch our video above for a tour round Daisy's jewellery collection and see how she styles her pieces - prepare for major earring-envy!