How brands are celebrating International Women’s Day 2020

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  • The charitable initiatives and capsule collections giving back this IWD to support and empower young girls and women.

    This Sunday 8th March marks International Women’s Day. You’ll have likely heard friends discussing it or already spotted a charitable tee or two on your Instagram feed.

    International Women’s Day is always a significant date within team Marie Claire’s diary, as it provides such a great opportunity to champion the achievements of women around the world, as well as highlighting what desperately still needs to be done in the ongoing fight for women’s rights and equality for all women.

    From logo tees to gin and sunglasses there’s some great way to support your sisterhood and incredible female-focussed charities like, Women for Women International, Caïo, Rosa and Bloody Good Period this month.

    As the International Women’s Day charity proudly denotes, ‘an equal world is an enabled world.’ With so many of the team’s favourite brands celebrating women and raising awareness of gender bias we’ve compiled the edit of the best charitable initiatives and capsule collections that are giving back to organisations which support and empower women this year.


    The brand: NET-A-PORTER
    The IWD campaign: Twenty exclusive t-shirts designed by twenty iconic brands and female designers – think Charlotte Tilbury, Rosie Assoulin and Gabriela Hearst.
    The donation: 100% of the profits from the collection go towards Women for Women International, helping women survivors of war to rebuild their lives and create lasting change in their communities. The money raised through NET-A-PORTER’s partnership with Women for Women International in 2018 and 2019 has already enabled over 300 women to complete the charities year-long training program.

    ‘Female Rebellion’ T-shirt, Stella McCartney, £195; ‘Woman Kind, Kind Woman’ T-shirt, £95, Roxanne Assoulin

    The brand: Jigsaw
    The IWD campaign: Jigsaw have partnered with the Prince’s Trust to support their #ChangeAGirlsLife campaign. Empowering young women to build their futures through employment, education, training or by starting their own business. Donating money towards the campaign through every single T-shirt (and jersey item, including blouses and dresses) sold in-store over the weekend (7th-8th March 2020)
    The donation: For every T-shirt sold during the weekend Jigsaw will donate £1 to the #ChangeAGirlsLife campaign


    The brand: Bella Freud
    The IWD campaign: Marie Claire favourite Bella Freud have also partnered The Prince’s Trust to support their #ChangeAGirlsLife campaign. Creating a ‘She Said’ jumpers and T-shirts that embody that “when a woman speaks it’s good to listen.” The money raised from both will help young women in the UK facing enormous challenges to have a brighter future.
    The donation: 40% of sales of the ‘She Said’ jumpers and T-shirts will be donated to The Prince’s Trust.

    ‘She Said’ jumper, £295; ‘She Said’ T-shirt, £95, Bella Freud

    The brand: Alice + Olivia
    The IWD campaign: Part of the labels biannual Art Collective Series Alice + Olivia have teamed up with London-based street artist Lakwena to celebrate both Women’s Day 2020 and Women’s History Month. With an eclectic collection of joyful pieces that are designed to elicit optimism.
    The donation: 10% of sales will go to Lifeway Network. A charity dedicated to ending human trafficking and reclaiming life.

    The brand: Vero Moda
    The IWD campaign: An inspirational ‘you can’ logo T-shirt (from the brands sustainable ‘AWARE’ collection) designed to support female entrepreneurs in Northern Uganda as part of the brands collaboration with charity Caïo.
    The donation: All profits go directly to Caïo, a charity on the ground empowering young women to create and run their own business.

    ‘You Can’ T-shirt, £15, Vero Moda

    The brand: Warner’s
    The IWD campaign: Co-founder and Managing Director of Warner’s gin, Christina Keogh is encouraging customers to share their #inspowomen stories across social media this month. Celebrating and raising a glass to the ‘epic women’ in their lives.
    The donation: A proportion of sales from Warner’s site for the whole month of March (on 70cl bottles) will be donated to Rosa, a UK based charity focussing upon leadership and representation, safety, health, wellbeing and economic justice.

    Rhubarb Gin, from £38, Warner’s

    The brand: Theory
    The IWD campaign: Theory are partnering with Girl Up to celebrate both Women’s History Month and International Women’s Day, putting a spotlight on inspirational stories and words of empowerment. This month long partnership will run alongside their video series, featuring testimonials from 22 Girl Up leaders.
    The donation: 10% of all in-store and online purchases on March 8th will be donated to Girl Up, to assist in the development of their leadership programmes which enable girls to be leaders across industries where they are generally underrepresented. The programme has already helped more than 65,000 girls in 120 countries.

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    “International Women’s Day is both a celebration of how far the women’s movement has come and a recognition of how far we have to go.” – Inbar, Girl Up leader As a brand founded on the idea that the right clothing could give women confidence in life and work, we feel that supporting organizations like Girl Up is vital. Through our partnership, we are able to shed light on the important work the organization is doing, to give girls a voice, to empower the next generation, and to inspire us all. In celebration of #IWD2020, we will be donating 10% of proceeds from every purchase made at our U.S. full-price stores and on today to Girl Up, a leadership initiative founded by the United Nations Foundation to provide girls with the tools and resources to take action and achieve equal rights across the globe. Continue watching our Girl Talk series as it unfolds on Instagram throughout March, and visit the link in our bio to learn more about our partnership with @girlupcampaign. #TheoryForGood

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    The brand: Prism
    The IWD campaign: Shop anything pink across both the PRISM and PRISM² collections and the brand will donate 10% of sales.
    The donation: 10% of sales from this collection will be donated to Bloody Good Period. A charity which provides essential menstrual products and toiletries to asylum seekers, refugees and those who cannot afford them.

    Rose top, £65, PRISM; Evolve briefs, £36, PRISM

    The brand: & Other Stories
    The IWD campaign: ‘Her image, her story.’ This International Women’s Day the brand are celebrating self-expression through the practice of self-portraits. With & Other Stories asking nine photographers to reflect and capture what it means to capture the authentic self and owning one’s story. Each portrait is available as a limited-edition poster.
    The donation: All proceeds will be donated to CARE, an international charity focussing upon fighting poverty and defending dignity. For every image shared on Instagram with #herimageherstory the brand will be donating a further  €1 / $1 to the organisation.

    Limited edition posters, from £23, & Other Stories

    The brand: Papier
    The IWD campaign: Papier have teamed up with Monica Vinader to support marginalised women in conflict affected countries. Creating a set of five gemstone inspired notebooks and note cards available in rich hues, from emerald to ruby.
    The donation: 11% of sales will be donated to Women for Women International for one year. Supporting survivors of war and helping them to rebuild their lives.

    Notebooks, £19.99, Papier x Monica Vinader

    The brand: Chloé
    The IWD campaign: To mark International Women’s Day on March 8th 2020, Chloé is proud to share the names of two exceptional women who will kickstart and raise awareness for Girls Forward, the global partnership between Chloé and UNICEF. Through social media channels, Lucy Boynton and Katie Holmes will show their support for UNICEF gender equality programmes which are helping girls lead and foster a world that is relevant for them and future generations. As part of this campaign, Chloé will debut a T-shirt, necklace and bracelet.
    The donation:  100% of purchase proceeds directed towards UNICEF.

    Chloé x Unicef t-shirt, £250

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