Instagram’s #goingnowherebutfuckitimgettingdressed is giving me life

When on lockdown, it's the little things that help, like a bag of M&Ms, a good workout video, or even a good Instagram hashtag.

I came across #goingnowherebutfuckitimgettingdressed during my many hours of IG scrolling (any tips for reducing phone usage, I'm all ears), via the one and only Leandra Medine Cohen.

It's pure mood-boosting gold, but then again I'd expect nothing else from the woman behind Man Repeller and that food lifting pose.

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As the name suggests, it's all about getting dressed even though you're not leaving the house anytime soon. About wearing those outfits that you'd normally save for best, and mixing and matching items to create a totally new look.

Leandra also sets people new style challenges through a new Man Repeller text service, and they're thoroughly enjoyable. They include wearing that dress that is normally dry cleaner only, or dressing head to toe in the same colour and asking your friends to guess whether you've dressed as a celery or a butter stick.

Or my favourite: 'WFH outfit challenge! Put on the one outfit you’ve always wanted to wear but haven’t had anywhere to wear it. Like, for example, a turtleneck layered under a black-tie dress. Or a sequin top and high-waisted underwear. Text it to the friend most likely to send you back the applause emoji (or the squid, just because).'

The #goingnowherebutfuckitimgettingdressed has gained a lot of traction, and here are my favourite pictures.

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A photo posted by on

A photo posted by on

A photo posted by on

A photo posted by on

A photo posted by on

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Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.