Here are some independent fashion brands you can support online

Shops are starting to close everywhere to comply with the government's Coronavirus guidelines, with Selfridges being the latest to shut down until further notice.

While it's difficult to gauge just how bad of an impact the virus will have on the economy, small businesses and independent fashion brands are likely to struggle, so I thought I'd share with you some of my favourite independent fashion brands you might want to shop while you are working from home.


Founded by stylist and ex Marie Claire fashion editor Grace Wright, this little store is a masterclass on chicness. Grace has a knack for finding the best independent accessories and jewellery labels.

Shop now: Sandralexandra Bonito Lemon Pearl Earring for £30 from Doda


This luxury womenswear label aims to create timeless and uncompromisingly sustainable clothes. Each tailored piece is hand crafted with carefully researched materials, from natural organic fibres to recycled and low-impact fabrics complete with environmental and social certifications.

Shop now: 22-5 ORGANIC JERSEY DRESS for £320 from BITE


The leather handbag brand was founded to support the declining local trade and British craftmanship, and highlight the heritage of East London.

Shop now: THE SILKWEAVER for £325 from Paradise Row


Grandmother and granddaughter duo Isabelle and Marie create timeless silhouettes in small runs to avoid waste. I particularly love their vintage-inspired dresses and bags.

Shop now: MATILDA Slip Dress for £153 from Isabelle Fox


Lavender Hill Clothing is a London-based brand of wardrobe staples, as worn by Meghan Markle. Made in England from sustainable & biodegradable fabrics and set up by a female founder and run by a female team.

Shop now: Cashmere V neck Jumper for £180 from Lavender Hill Clothing


This little-known Notting Hill store is a treasure trove of designer brands, including Rejina Pyo, Mara Hoffman and Baserange, all of which you can still shop online, as the store has now closed for the time being.

Shop now: Rejina Pyo Naomi Mule Polka Dot Snake for £425 from COUVERTURE & THE GARBSTORE


This Islington-based shop serves up lingerie that covers all bases, from delicate lace bralettes for smaller busts to fashion-forward bras for E+ cups. It also stocks underwear and pyjamas from other British female-led brands.

Shop now: CORAL SATIN & MUSTARD LACE SOFT BRA for £48 from The Pantry Underwear


The North London store stocks independent and ethical brands from around the world, covering fashion, beauty and homeware. They have a great collection of products available and one of our Wolf and Badger promo codes makes them even better. 

Shop now: Desert Nude Belted Dress With Ruffle Bottom for £390 from WOLF&BADGER


Daphine was founded in London in 2017 by Damasia Ball and Philippine de Follin. The friends take their inspiration from the women in their family for their joyful designs.

Shop now: ID BRACELET for £70 from DAPHINE


If there ever was a time to stock up on glorious pyjamas, this is it. The brand focuses on striped cotton pyjamas in seven colourways, from a female-founded company. All sets are made in a family-run factory who only use trusted suppliers.

Shop now: Beige Stripe Pyjama Set for £95 from HONNA


Olivia Rose The Label was founded by Olivia Rose in 2017, and she handmakes every order herself in her studio in Edinburgh UK. She does the designing, fabric sourcing, cutting out, sewing, stitching, steaming, labelling, packaging and even sends out the orders with her own personal hand written note.



50% of Fruity Booty's collections are created from deadstock or re-purposed materials, and all our garments are produced between Europe and London. I love the brand's inclusive imagery too.

Shop now: THE NETTLE SET for £70 from FRUITY BOOTY


Another woman jewellery brand, this London based designer creates unique pieces using semi precious stones.

Shop now: IRIS EARRINGS for £225 from DEBORAH BLYTH


If you're thinking of proposing during this time, then look no further than London-based Fenton & Co. Founded in 2018 by Laura Lambert, it aims to make the luxury jewellery industry and the engagement ring shopping experience more transparent, accountable and accessible. Offering an alternative to diamonds, the rings are made with the finest sapphires, rubies, emeralds, garnets and aquamarines, with bands starting at £395. Each gemstone is carefully and ethically mined, ensuring a transparent supply chain.

Shop now: Garland ring from £1,450 from Fenton & Co.

I hope you've discovered some lovely fashion brands here, and if I've missed any of your favourites, feel free to let me know on Instagram @marieclaireuk or @pennygoldstone.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.