Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    The key takeaways from the Cruise 2021 collections

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 29 July 2020 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Let's be clear, the resort (or cruise) collections have come a long way since they were first created in the 1920s. As the name suggests, they were mid-season clothing lines designed for the wealthy jet-setters heading out on cruises to warmer destinations in the winter.

    Fast forward a few decades, and they still offer that wanderlust fashion, but to a broader audience of both men and women, albeit one that dresses in Gucci and Chanel for chic holidays.

    However no one could have predicted that this season, due to a global pandemic, runway shows would happen with no audience whatsoever. No matter, design houses still delivered their Cruise 2021 collections, and here is the lowdown.

    Dior celebrated la Dolce Vita

    (Images by Teresa Cioca)

    For the Cruise 2021 show, Maria Grazia Chiuri presented a collection behind closed doors in a magical show staged in Lecce, Italy. Celebrating the magical beauty of Italian arts and crafts, the show was illuminated by Marinella Senatore's Luminarie, and set to the rhythms of a cathartic dance by the La Notte della Taranta Foundation, choreographed by Sharon Eyal.

    You may like
    • NYFW ss27 outfits to wear now I Just Got Back From New York: These 6 Outfits Deserve a Spot in Your Autumn Rotation
    • Autumn/Winter 2026/27 Trends  Want to Know What to Wear Tomorrow? These are 7 Key Autumn/Winter 2026 Looks Setting the Tone for the Season Ahead
    • Autumn/Winter Trends The 10 Autumn/Winter Fashion Trends Worth Your Attention, According to a Fashion Director

    The collection itself was an ode to la Dolce Vita and the beauty of nature, with the artist Pietro Ruffo adorning dresses with a field under a constellation of wheat sheaves evoking a summer landscape, and dresses punctuated with flowers and butterflies in traditional embroidery, a nod to Puglia’s rich heritage.

    Chanel's collection was an ode to Capri

    Virginia Viard was meant to show her collection in Capri. Unfortunately, for obvious reasons, this didn't happen. However, the designer still drew inspiration from the iconic Italian island for her sun-drenched collection aptly named 'Balade en Méditerranée' (a jaunt in the Mediterranean).

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Monochrome Capri pants (get it?), chic monochrome separates including cropped jackets, bell-bottom jeans with retro floral inserts and colourful crop tops make for resortwear that is ideal for, well, a dreamy Italian getaway.

    Burberry put the focus on its community

    Burberry's Spring/Summer 2021 Pre-Collection, designed by Chief Creative Officer Riccardo Tisci, is a celebration of the Burberry community, inspired by the outdoors and founder Thomas Burberry’s legacy of discovery.

    Each look was shot on a member of the Burberry staff, shot outside their home, in England. The collection itself was inspired by the sense of connection and heritage, which translated into a new graffitied love print and some of the house's more iconic staples, from trench coats and barn jackets to pleated skirts and corset dresses.

    What to read next
    • Copenhagen Fashion Week street style Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
    • Christopher Esber Flip flops From Luxury Beach Resorts to London Streets, Everyone Is Wearing These Designer Flip-Flops
    • Designer Sandals From Everyday Flats to Statement Heels, These Are the 4 Designer Sandal Styles Actually Worth the Investment

    Tisci said, 'This season, I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors.'

    Gucci also celebrated its team

    For his last physical runway show at Milan Fashion Week this past February, Alessandro Michele wanted to highlight the savoir faire of his team and celebrate their craftsmanship. The Cruise 2021 was the final instalment in this love story.

    He said in a statement about this Epilogue collection, ‘The start of this quest unfolded in February. On that occasion, I wanted to celebrate the magical ritual of the fashion show: a sacred and unrepeatable liturgy through which creative thinking goes public and offers itself to the interpretation of a community of emancipated spectators. […] The second act shaped during the advertising campaign in May, when I tried to create further disorientation inside the routing mechanisms of fashion.[…] Finally the epilogue comes, to seal the closure of a trilogy of love. This last movement goes around another short-circuit. The clothes will be worn by those who created them.’

    Louis Vuitton played a game

    With the 2021 Cruise Collection, Nicolas Ghesquière payed homage to the deck of cards, the traveller's loyal companion, very apt considering the Cruise origins. The show notes explained, 'Game On, or creative freedom playing with canvas, mingling lines between the Monogram flowers and four suits of a card deck. In this fantasy of illusion, clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns. The Monogram plays its ace on the House's most iconic accessories. It expresses a particular art of living that keeps the trunk-making heritage alive.[...] Game On is a lighthearted adventure in which all of the House's spheres of expertise play a role, driven by passionate craftsmanship, their winning card.'

    Penny Goldstone
    Penny Goldstone
    Social Links Navigation
    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

    Read more
    NYFW ss27 outfits to wear now
    Fashion I Just Got Back From New York: These 6 Outfits Deserve a Spot in Your Autumn Rotation
    Autumn/Winter 2026/27 Trends
    Fashion Want to Know What to Wear Tomorrow? These are 7 Key Autumn/Winter 2026 Looks Setting the Tone for the Season Ahead
     
     
    Autumn/Winter Trends
    Fashion The 10 Autumn/Winter Fashion Trends Worth Your Attention, According to a Fashion Director
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    Latest in Style
    collage of October fashion collaborations
    Fashion From Rixo to Burberry and M&S Lingerie, These are the Fashion Collaborations We’re Excited About Right Now
    Olivia Munn trench coat black trousers
    Fashion Olivia Munn’s Swing Trench Is the Rainy-Weather Layer That Adds Ladylike Polish to Every Outfit
     
     
    A scattering of gift guide products on a beige background
    Shopping A Gift Guide for the Eras
    image of Michelle Pfeiffer in Scarface with gift guide products around it
    Shopping Gifts for the Woman... in Her ‘Less Is More’ Era
     
     
    Latest in News
    New Beauty Launches: Burberry Beauty / Mes Beauty / rhute / Jo Loves / Ziip Beauty
    Beauty The Beauty Digest: Jennifer Lawrence’s Unexpected Haircare Launch, Burberry’s Exquisite New Perfumes and Jo Loves Sparks Festive Joy
    New Beauty Launches: Amouage, Haus Labs, XERF
    Beauty The Beauty Digest: Is XERF Worth the Hype? Plus, Amouage’s New Body Collection & The Beauty Beat Returns
     
     
    Jeans And Jackets
    Shopping Celine Dion, Daisy Edgar-Jones and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
    Vogue World Robots
    Fashion AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.